Delasport Powers Sportsbooks Across Eight Betable Brands
United Kingdom.- 25 August 2026 | www.zonadeazar.com Delasport has expanded its international presence by integrating its sportsbook technology into Betable’s modular platform.
The solution is now live across eight iGaming brands in the United Kingdom and the Philippines, strengthening Betable’s ability to offer sports betting alongside its existing casino and player-management capabilities.
Partnership Began in 2024
The agreement between the two companies was originally announced in December 2024.
Its first phase was designed to launch Delasport technology in the Philippines before expanding into the UK.
The integration has now reached eight brands, with both companies presenting the deployment as evidence of the model’s scalability.
Sportsbook Integrated into Betable Platform
Delasport’s technology has been embedded directly into Betable’s modular infrastructure.
Operators gain access to:
- Extensive sports coverage.
- Advanced in-play betting.
- Personalised recommendations.
- Real-time engagement tools.
- Sophisticated risk management.
- Proprietary betting features.
- Native horse racing.
These capabilities sit alongside Betable’s existing casino, player account management, CRM, payments, compliance and operational tools.
Unified Player Experience
A central objective of the agreement is to avoid operating sportsbook and casino through separate technology stacks.
Betable wants operators to deliver a joined-up experience across both verticals using the same underlying platform.
This supports a unified customer journey, wallet and account-management structure.
Horse Racing as a Key Product
Native horse racing is one of the most important elements of the integration for the British market.
Rather than redirecting players to an external third-party product, horse racing sits directly within the sportsbook.
The approach keeps the player account, betslip and wallet within the same experience.
Betable Brands in the UK
Betable operates several British brands through white-label agreements.
These include:
- Bet442.
- IvyBet.
- RightBet.
The Delasport integration enables those brands to add a broader sports-betting proposition to the infrastructure already supporting their wider gaming products.
Personalisation and Retention
Delasport also provides tools designed to tailor the sportsbook experience to individual customers.
The technology includes personalised recommendations and real-time engagement capabilities.
The objective is to use player behaviour and preferences to increase relevance and improve retention.
Statements
Betable CEO Warren Jacobs said sportsbook is an important element of the company’s growth strategy.
He highlighted Delasport’s ability to provide a modern product with the local relevance required for markets including the UK, while identifying the embedded horse-racing experience as particularly valuable.
Delasport CEO Oren Cohen Shwartz said having eight brands already live demonstrates the scalability of the combined proposition.
He also highlighted native horse racing, personalisation, tailored recommendations and real-time engagement as key components of the sportsbook experience.
International Expansion
The partnership forms part of Betable’s wider strategy to build a scalable multi-vertical platform capable of supporting operators across multiple regions.
The company is targeting expansion across:
- Europe.
- North America.
- Latin America.
- Africa.
- Asia.
Its modular structure allows products and integrations to be adapted for individual jurisdictions without rebuilding the core platform.
Industry Context
Integrating sportsbook capabilities into multi-vertical platforms has become an increasingly important B2B strategy.
Operators are seeking to reduce technology fragmentation and bring casino, sports betting, payments, CRM and compliance into a single infrastructure.
The Betable-Delasport partnership reflects that trend while supporting faster brand launches and market expansion.
Next Steps or Impact
With eight brands already live, Delasport and Betable will continue using the integration to support further international operator growth.
The partnership particularly strengthens Betable’s UK proposition, where horse racing, in-play betting and personalisation are important sportsbook components.
The model also provides both companies with an infrastructure that can be extended to additional brands and regulated markets as their international strategy develops.
Editó: @fonta
