7K Bet Prioritises User Experience to Expand in Brazil
Brazil.- 25 August 2026 | www.zonadeazar.com 7K Bet is strengthening its strategy in Brazil’s regulated betting market through a model focused on user experience, technology stability, customer service, transparency and player protection.
The brand, operated by Ana Gaming Brasil, is seeking to build continuous relationships with customers in a market where retention and trust are becoming increasingly important alongside acquisition.
25.2 Million Users in the Regulated Market
According to figures from the Ministry of Finance’s Secretariat of Prizes and Betting, approximately 25.2 million Brazilians used authorised platforms during 2025.
The scale of the regulated market is increasing the importance of service quality, platform stability and long-term customer relationships.
These are among the areas in which 7K Bet is concentrating investment.
Experience Beyond Promotions
The company’s strategy is designed to move beyond a model based solely on isolated promotional campaigns.
7K Bet operates a proprietary calendar of activations and specific dates intended to create recurring engagement opportunities with users.
The approach resembles strategies used by major retail and e-commerce businesses that create dedicated occasions to maintain regular customer contact.
Stability, Service and Transparency
Antonio Guerardi, CMO of Ana Gaming Brasil, said that as the regulated market matures, the relationship with users is shifting away from a sequence of isolated commercial actions.
7K Bet aims to generate preference through an overall experience built around:
- Platform stability.
- Customer service.
- Transparent rules.
- Respectful communications.
- Continuous customer relationships.
Vitória Sponsorship as an Engagement Platform
The strategy also extends into sport.
7K Bet is the master sponsor of Esporte Clube Vitória and uses the partnership as a platform to engage with supporters.
Activations take place across both the club’s physical and digital environments.
The company also incorporates information collected through customer feedback when planning elements of its activation calendar.
Player Protection Built into Product
7K Bet links user experience with the player-protection mechanisms required under Brazilian regulation.
The legal framework includes measures such as:
- Identity verification.
- Restrictions for users under 18.
- Responsible Gambling tools.
- Usage limits.
- Self-exclusion mechanisms.
The company says these elements form part of the product structure rather than operating solely as external compliance requirements.
Betting as Adult Entertainment
The operator maintains that betting should be treated as a form of adult entertainment rather than a source of income.
Its positioning links customer experience with moderation, limit-setting and transparency.
The approach is designed to reinforce trust within a regulated environment where player protection and commercial communications are subject to stronger requirements.
Trust as a Competitive Factor
Marco Tulio Oliveira, CEO of Ana Gaming Brasil, said healthy competition within the regulated market is based on trust.
He highlighted investment in technology, player protection and transparent communication as factors capable of creating long-term customer relationships.
The company sees that relationship as a foundation for sustainable growth.
Market Generated R$37 Billion in GGR
Brazil’s regulated market generated approximately R$37 billion in gross gaming revenue during 2025.
Federal tax collection from the sector reached around R$8.8 billion over the same period, according to the Secretariat of Prizes and Betting.
The figures highlight both the scale reached by the regulated environment and growing competition among authorised operators.
Stricter Advertising Rules
Since July, the industry has also operated under tougher betting-advertising rules.
The measures strengthen consumer warnings and increase responsibility across the wider chain involved in promoting gambling products.
Against this backdrop, 7K Bet is positioning its strategy around a combination of customer experience, regulatory compliance and consumer protection.
Ana Gaming Brasil
Ana Gaming Brasil operates fixed-odds betting and online gaming in the Brazilian market.
The company is authorised by the Ministry of Finance’s Secretariat of Prizes and Betting and manages the 7K Bet and Bet.bet brands.
Its operations include identity verification, restrictions for minors and Responsible Gambling tools including limits and self-exclusion.
Next Steps or Impact
7K Bet will continue using customer experience, technology and relationship-building as central pillars of its strategy to expand within Brazil’s regulated market.
Its combination of proprietary activations, sports sponsorship, player protection and platform stability is intended to differentiate the brand as competition increasingly shifts from pure acquisition towards retention and trust.
Editó: @fonta
