Optimove Confirms Participation in CGS Recife

The leading CRM provider for iGaming will showcase the new Optimove AI and Ignite+—a program designed to accelerate the growth of small and medium-sized operators—at the event

Brazil.- August 25, 2026 www.zonadeazar.com Optimove, creator of the No. 1 player engagement platform for the iGaming sector, has confirmed its participation in CGS Recife 2026, an event taking place on August 24 and 25, 2026, in Recife (PE). This participation reinforces Optimove’s commitment to the Brazilian market and to small and medium-sized operators in the region.

During the event, Optimove will present success stories from small, medium, and large operators—both Brazilian and global—who have used the platform to accelerate their growth. The event also offers participants the opportunity to learn about the company’s latest offerings, such as the comprehensive Optimove AI package, which provides direct integration with the market’s leading artificial intelligence tools, native AI within the platform, and customized applications that can be built for each client.

During CGS Recife 2026, Optimove will also present its solution focused on small and medium-sized operators, Ignite+, reinforcing its mission to expand access to data, marketing intelligence, and technology that enable growth in this segment.

Ignite+: A Solution Focused on the Growth of Small and Medium-Sized Operators

Optimove Ignite+ is a comprehensive program created by Optimove to help emerging operators and small iGaming and sports betting companies accelerate their growth. The program combines specialized guidance in CRM, access to industry insights, and a streamlined integration process—all designed to enable smaller companies to achieve marketing results comparable to those of large operators.

Ignite+ embodies Optimove’s mission to democratize access to cutting-edge technology for small and medium-sized operators. The program offers advanced capabilities that have propelled many of the world’s leading operators to become what they are today, such as:

  • Personalized marketing automation and customer segmentation
  • Predictive and real-time analytics for retention optimization
  • Integration with existing lottery and gaming operator systems
  • Specialized support for Brazilian companies
  • Easy and intuitive campaign creation and analysis using AI

Optimove Ignite+ eliminates the main barriers that prevent small operators from competing with large groups: a lack of technical resources, fragmented data, and a lack of CRM expertise. By centralizing player data, automating campaigns, and providing dedicated specialists, the program reduces the time to market for marketing initiatives and increases return on investment (ROI) from the very first months of use.

Optimove AI

Optimove is introducing Optimove AI in Brazil and globally—the first set of AI features for marketing that works on three fronts:

  • Within the Optimove platform itself, using integrated native AI;
  • In external tools, such as Claude and ChatGPT, via Optimove MCP, which enables the connection between the platform and the tool;
  • And in custom applications built on demand for each client and integrated with the company’s technology—the Optimove Custom Apps.

During CGS Recife 2026, industry professionals will have access to these tools, detailed explanations of how they work, and the positive results their implementation has generated for Optimove’s clients.

Presence in the Brazilian Market

Optimove has been stepping up its investment in Brazil in recent years, recognizing the potential of the regulated iGaming and lottery market. Its participation in CGS Recife 2026 solidifies the company’s position as a leading provider for operators seeking sustainable growth.

The platform positions itself as one of the most robust CRMs for growing operators in Brazil, offering features that go beyond generic solutions. Its capabilities include customer behavioral analysis, churn prediction, and user lifecycle optimization—essential tools for small operators to compete effectively in the market.

This means that Optimove serves small operators and growing companies, confirming its strategic presence in the Brazilian market through its sponsorship of the CGS Recife 2026 event.

About Optimove

Optimove is the creator of Positionless Marketing and the No. 1 platform for player engagement in iGaming and sports betting. Positionless Marketing frees marketing teams from the constraints of fixed roles, empowering each professional to execute any task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, enabling teams to deliver more personalized engagement to their customers.

For the second consecutive year, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisions, predictive insights, and ability to orchestrate thousands of personalized campaigns in real time across different channels. AI-driven marketing is a hallmark of Optimove’s leadership.

By embedding AI directly into its platform since 2012, Optimove has paved the way for the current standard of Positionless Marketing. Its platform includes Optimove Engage and Orchestrate for decision-making and campaign orchestration across multiple channels; Optimove Personalize, a digital personalization engine; and Optimove Gamify, a loyalty and gamification platform.

Today, its comprehensive AI-powered suite is at the forefront of empowering marketers to streamline workflows—from insight to creation to optimization. Optimove offers industry- and use-case-specific solutions to leading consumer brands worldwide.

Edited by @pererarte   www.zonadeazar.com

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