Vivid Gaming Expands Global Distribution Through Betsson Partnership
Malta.- 26 August 2026 | www.zonadeazar.com Vivid Gaming has announced a new partnership with Betsson that will significantly expand the international distribution of its slot portfolio.
Under the agreement, Betsson will integrate Vivid Gaming’s complete catalogue and offer the content to players across multiple jurisdictions.
Full Portfolio to Be Distributed
The partnership covers Vivid Gaming’s entire games portfolio.
The studio currently has 34 slot titles available, combining:
- Innovative mechanics.
- Distinctive visuals.
- Player-focused experiences.
- A variety of game formats and styles.
Distribution through Betsson will provide these titles with access to a broader international audience.
Expansion Across Multiple Jurisdictions
One of the main objectives of the agreement is to accelerate Vivid Gaming’s international reach.
Betsson operates across a number of regulated markets and maintains a substantial customer base, giving the supplier access to an established distribution platform.
The partnership will enable Vivid Gaming’s content to reach players across multiple jurisdictions where Betsson is active.
Another Step in International Strategy
For Vivid Gaming, the agreement represents another commercial milestone within its international expansion strategy.
Since launch, the studio has focused on:
- Growing its games portfolio.
- Establishing operator partnerships.
- Expanding across regulated markets.
- Increasing accessibility to its content.
- Building its position as a B2B supplier.
The Betsson agreement reinforces this distribution-led growth strategy.
34 Games in the Portfolio
Vivid Gaming has created more than 30 titles since launch and currently features 34 games in its catalogue.
The studio aims to differentiate its offering through premium content combining gameplay mechanics, strong visuals and experiences designed around player preferences.
Integration with Betsson will significantly increase the visibility of that content within the global online casino market.
Betsson as a Distribution Platform
Betsson is one of the established international operators in online gaming.
Its presence across multiple jurisdictions provides Vivid Gaming with access to an existing distribution infrastructure and wider customer audience.
The agreement could also increase the studio’s visibility among other operators and potential B2B partners.
Statements
Matthew Attard, Head of Client Success at Vivid Gaming, described the agreement as another significant milestone in the company’s growth journey.
He highlighted Betsson’s international reputation and said the partnership provides an important platform to showcase Vivid Gaming’s full portfolio across multiple jurisdictions.
Attard added that the collaboration reflects the studio’s commitment to expanding its global footprint through strategic partnerships.
Partnership-Led Growth
Vivid Gaming’s international strategy places significant emphasis on distribution agreements with established operators.
This approach enables the supplier to expand its audience without relying solely on individual launches in each market.
The company aims to make its games more widely available through operators that already have a strong presence in regulated jurisdictions.
Industry Context
Distribution has become one of the central competitive factors within the B2B online slots market.
Studios increasingly need to combine content development with partnerships capable of delivering games to large operators and multiple jurisdictions.
Agreements with international groups such as Betsson can accelerate this process and help emerging suppliers increase their visibility more rapidly.
Next Steps or Impact
Vivid Gaming will continue expanding its international distribution while developing new titles for its portfolio.
The Betsson integration will make its current catalogue of 34 games available to a wider player base across multiple jurisdictions.
For Vivid Gaming, the agreement represents another step towards establishing itself as a recognised supplier within the global iGaming market.
Editó: @fonta
