Bluberi Opens Three New Studios to Expand Game Development
United States.- 26 August 2026 | www.zonadeazar.com Bluberi has announced a major expansion of its development organisation through the creation of three new studios in North America.
The company is adding a new team in Las Vegas, another in Atlanta and its first studio dedicated exclusively to iGaming in the Montreal area.
The strategy is designed to increase Bluberi’s creative capacity across both land-based casino and online gaming.
Multi-Studio Strategy
Bluberi is adopting a structure built around separate creative teams with distinct areas of focus.
The company wants to avoid concentrating too much production inside a single studio and potentially prioritising volume over game quality.
The model will allow each team to develop its own creative identity while maintaining clearly defined objectives and pathways to success.
Blu Chip Studio in Las Vegas
The new Blu Chip Studio will be based at Bluberi’s headquarters in Las Vegas.
Its primary focus will be the development of high-quality slot games for land-based casinos.
The team will work on:
- Original game mechanics.
- New themes.
- Differentiated player experiences.
- New concepts for Bluberi’s land-based portfolio.
The studio is intended to complement Bluberi’s existing creative teams.
New Atlanta Studio
Bluberi is also establishing a studio in Atlanta, Georgia.
The new operation will be led by Ron Williams II, who joins the company as Vice President of Game Design.
Williams has extensive gaming experience and previously spent eight years as Senior Director of Studio Operations at Aristocrat.
Experienced Team with Existing Chemistry
The Atlanta studio will be built around a core group of professionals who have already worked together for approximately a decade.
Bluberi believes that bringing in a high-performing team with established creative chemistry will accelerate development and provide fresh perspectives.
The studio will focus on adding new approaches and concepts to the wider Bluberi portfolio.
First Dedicated iGaming Studio
The third expansion represents a particularly important step in Bluberi’s digital strategy.
The company will establish its first studio dedicated exclusively to iGaming in the Montreal, Quebec area.
The operation will be led by Simon Papineau, Senior Game Studio Director.
Simon Papineau to Lead Digital Expansion
Papineau joined Bluberi in April after spending almost four years within Light & Wonder’s iGaming division.
He brings approximately 20 years of experience across the gaming industry.
His team will focus on translating Bluberi’s land-based expertise into the online environment.
Land-Based Franchises Moving Online
One of the Montreal studio’s primary objectives will be to bring some of Bluberi’s most successful game franchises to digital players.
The company intends to build on titles and concepts already familiar to casino customers and adapt them for regulated iGaming markets.
The studio will also be able to develop new digital-first content.
Expanding iGaming Presence
Bluberi has been accelerating its online gaming strategy during 2026.
The company is seeking to increase its interactive presence across North America and international markets through proprietary digital content and technology partnerships.
A dedicated iGaming studio gives Bluberi an internal development structure specifically focused on supporting that expansion.
Statements
Bluberi Chief Product Officer Mike Brennan said the company’s ambition to expand its market presence begins with the teams responsible for its products.
He explained that the multi-studio approach will allow Bluberi to develop diverse teams with different creative perspectives while avoiding a production model that could compromise game quality.
Ron Williams II highlighted the opportunity to build the Atlanta studio alongside professionals with whom he already has strong creative chemistry.
Simon Papineau said the Montreal team will focus on bringing Bluberi’s most successful and popular franchises to online players across North America and international markets.
Parallel Land-Based and Digital Growth
The three studios allow Bluberi to expand across two channels simultaneously.
The Las Vegas and Atlanta operations will primarily strengthen land-based content development.
The Montreal team will focus specifically on online gaming.
This structure gives the company a broader development pipeline without relying on a single creative unit.
Industry Context
Gaming suppliers are increasingly investing in specialised studios to accelerate content creation across both land-based and iGaming channels.
Separating teams by product focus can allow suppliers to create channel-specific games while continuing to share franchises, mechanics and development expertise.
For Bluberi, the three-studio expansion represents a direct investment in creative talent, innovation and production capacity.
Next Steps or Impact
All three studios are launching during 2026.
Blu Chip will strengthen slot development from Las Vegas, while the Atlanta operation will add a new experienced game-design team.
In Montreal, Bluberi will establish its first fully dedicated iGaming development operation, with the objective of bringing major land-based franchises online while creating a new pipeline of digital-first content.
Editó: @fonta
