iGaming AFRIKA Named Official Partner of SBC’s African Gaming Forum
Portugal.- 26 August 2026 | www.zonadeazar.com iGaming AFRIKA has been named the official partner of the African Gaming Forum, which will take place during SBC Summit 2026 week in Lisbon.
The partnership is designed to strengthen representation of the African gaming ecosystem within one of the industry’s largest international gatherings.
African Gaming Forum in Lisbon
The African Gaming Forum will be held on Wednesday 30 September, from 11:30am to 7:00pm, at Lisbon’s Myriad Hotel.
Attendance will be by invitation only.
The event will bring together senior industry representatives, regulators, operators and investors from across the African gaming ecosystem.
iGaming AFRIKA Provides Regional Expertise
As official partner, iGaming AFRIKA will contribute its regional expertise and industry network.
The collaboration will support participation by regulators, operators and investors while helping shape the group of African stakeholders represented in Lisbon.
Founded in 2022, iGaming AFRIKA provides news, interviews, podcasts and sector analysis covering betting, gaming and lotteries across the continent.
Africa Gains Structured Presence at SBC Summit
The partnership is also intended to give African gaming a more permanent and structured presence within the wider SBC Summit ecosystem.
The aim is for the African Gaming Forum to operate not simply as a one-day event but as a platform for developing longer-term relationships and conversations between African stakeholders and the international industry.
Holding the forum during SBC Summit week will also enable participants to move directly into the wider global event programme.
Five Markets at Centre of Programme
The agenda will focus particularly on developments in:
- South Africa.
- Kenya.
- Ghana.
- Ethiopia.
- Nigeria.
Each market presents different levels of maturity, regulation and commercial opportunity.
The forum aims to examine those differences rather than treating Africa as a single homogeneous gaming market.
Regulation Opens the Agenda
The programme will begin with a regulators’ panel examining different regulatory models across Africa.
The discussion will address how individual jurisdictions are developing oversight frameworks and the challenges emerging as betting and digital gaming expand.
Regulatory diversity will therefore be one of the main themes of the event.
CEOs Discuss Market Entry and Expansion
A subsequent CEO panel will examine the practical realities of entering and scaling across African gaming markets.
Topics are expected to include:
- Local market development.
- Regulation.
- Scalability.
- Investment.
- Competition.
- Jurisdiction-specific strategies.
Ghana, Kenya, South Africa, Ethiopia and Nigeria
Further sessions will focus on specific developments within individual markets.
The agenda includes discussions around:
- Ghana’s sustained growth.
- Kenya’s Gambling Control Act.
- Potential tax changes in South Africa.
- The future of iGaming in Ethiopia.
- Nigeria’s evolving regulatory framework.
Senior Regulatory and Operator Participation
The programme will feature senior figures from across the African gaming ecosystem.
Announced participants include:
- Bashir Are, CEO of the Lagos State Lotteries and Gaming Authority.
- Emmanuel Siisi Quainoo, Acting Commissioner of the Ghana Gaming Commission.
- Ronnie Whelan, CEO of Kingmakers.
- John Mutua, CEO of the Association of Gaming Operators of Kenya.
- Simon Gregory, CEO of SunBet.
- Peter Maina Karimi, Director General of Kenya’s Gambling Regulatory Authority.
Statements
SBC founder and CEO Rasmus Sojmark highlighted that African gaming markets are developing under very different regulatory conditions, levels of maturity and commercial opportunities.
He said iGaming AFRIKA’s regional knowledge will help determine who participates in the forum and connect African stakeholders with the wider international discussions taking place during SBC Summit.
iGaming AFRIKA founder and CEO Jeremiah Maangi said the company’s mission has always been to provide a platform for Africa’s gaming industry.
He added that bringing the African Gaming Forum into SBC Summit week will give African stakeholders direct access to major global industry conversations.
SBC Summit to Welcome 40,000 Professionals
The African Gaming Forum will take place alongside SBC Summit 2026.
The main event runs from 29 September to 1 October at Feira Internacional de Lisboa and the MEO Arena.
Approximately 40,000 industry professionals are expected to attend.
International Networking and Content
SBC Summit will feature networking, product discovery and a CPD-certified conference programme.
The wider event is designed to connect operators, suppliers, regulators, investors and other stakeholders from multiple regions.
The African Gaming Forum will add a dedicated platform focused specifically on the continent’s gaming development.
Industry Context
Africa is becoming an increasingly important region for the international expansion of gaming operators and suppliers.
Mobile betting growth, regulatory development and the emergence of new markets are creating significant opportunities, while also requiring tailored strategies for individual jurisdictions.
A dedicated forum within SBC Summit reflects the continent’s growing importance to the global industry.
Next Steps or Impact
The African Gaming Forum will take place on 30 September 2026 in Lisbon and will be invitation-only.
iGaming AFRIKA’s involvement will add local market expertise and connections with key stakeholders across the continent.
The partnership is expected to strengthen African representation within SBC Summit and create a platform connecting regulators, operators and investors interested in the long-term development of gaming across Africa.
Editó: @fonta
