RubyPlay Enters Greece Through Stoiximan Partnership

Greece.- 28 August 2026 | www.zonadeazar.com RubyPlay has entered Greece’s regulated iGaming market for the first time through a new partnership with Allwyn-owned operator Stoiximan.

The agreement brings a selection of RubyPlay Studio titles to the Stoiximan platform and represents another step in the supplier’s European expansion strategy.

First Entry into Greece

The partnership marks RubyPlay’s official debut in the Greek market.

The company continues to expand across regulated jurisdictions through agreements with established operators and considers Greece an important market within its long-term European strategy.

The launch gives its content immediate access to a significant local player base.

Games Integrated

Stoiximan has initially integrated several titles developed by RubyPlay Studio.

These include:

  • Diamond Explosion 7s SE.
  • Mad Hit Diamonds.
  • J Mania Lucky Pyggs.

The games form part of a broader catalogue that RubyPlay continues to develop through multiple series, mechanics and concepts.

Stoiximan as Launch Partner

RubyPlay selected Stoiximan as its first partner for entering Greece.

The brand is part of Allwyn and has an established position within the local online betting and casino market.

The operator’s scale enables RubyPlay to introduce its content to a substantial audience from the outset.

European Strategy

The Greek launch forms part of a broader strategy to increase RubyPlay’s presence across regulated European markets.

During 2026, the company has also expanded into jurisdictions including Spain, Austria and Switzerland.

The supplier is combining regulatory expansion with commercial partnerships designed to accelerate distribution.

RubyPlay Portfolio

RubyPlay develops a broad slot portfolio ranging from traditional formats to games featuring proprietary mechanics and functionality.

Its principal game families include:

  • Immortal Ways.
  • Mad Hit.
  • Diamond Explosion.
  • Go High.
  • Stampede Rush.
  • J Mania.

The company also develops bespoke titles and customised content for individual operator partners.

Engagement Tools

RubyPlay’s commercial proposition extends beyond games.

The supplier is also positioning itself as a provider of engagement tools designed to improve player interaction and retention.

This approach supports its objective of evolving from a content studio into a broader B2B gaming partner.

Statements

RubyPlay Chief Commercial Officer Dima Reiderman said entering Greece represents a major achievement in the company’s long-term European growth strategy.

He highlighted Stoiximan’s position in the market and said the partnership allows RubyPlay’s content to reach a significant volume of players immediately.

Reiderman also said the supplier aims to establish itself as a Tier 1 provider of content and engagement tools, supported by a roadmap focused on innovation and growth.

Stoiximan Highlights Innovation

Stoiximan Casino Manager Georgios Sideridis said it is important for the operator to work with partners capable of delivering both proven content performance and a clear vision for future innovation.

He highlighted RubyPlay’s portfolio and wider suite of engagement tools as a strong addition to the platform.

Sideridis said the partnership supports Stoiximan’s commitment to offering Greek players a diverse range of high-quality gaming experiences.

Relationship with Allwyn

The integration also indirectly strengthens RubyPlay’s relationship with one of the world’s major lottery, betting and gaming groups.

Allwyn owns Stoiximan as part of its wider portfolio of gaming operations.

For RubyPlay, launching through a brand of this scale provides additional visibility and potential for future commercial opportunities.

Industry Context

Greece continues to establish itself as an important regulated iGaming market in Europe.

Increasing competition among operators is driving demand for new content, engagement tools and products capable of differentiating online casino platforms.

International suppliers are seeking to capitalise on this environment through partnerships with established local brands.

Next Steps or Impact

RubyPlay will look to progressively expand the range of titles available through Stoiximan and deepen the commercial relationship between the two companies.

The Greek debut adds another regulated jurisdiction to RubyPlay’s European footprint and supports its broader international growth strategy.

The supplier will also seek to use the partnership as a platform for further distribution and collaboration opportunities across the region.

Editó: @fonta

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