LOTBA Takes Gambling Harm Prevention Campaign to Youth Expo

Argentina.- 28 August 2026 | www.zonadeazar.com The Buenos Aires City Lottery participated in “Proyectate – Expo Joven” with an initiative focused on strengthening gambling-harm prevention among teenagers and young adults.

LOTBA presented its “Hablar es Ganar” campaign during the event held on 18 August, which attracted more than 3,000 young people seeking academic guidance, training and employment opportunities.

“Hablar es Ganar” Stand

LOTBA installed an information stand dedicated to its gambling-harm prevention campaign.

The initiative focused on promoting:

  • Responsible use of technology.
  • Identification of risk behaviours.
  • Healthy digital habits.
  • Prevention of gambling-related problems.

The participation was designed to bring these messages directly to younger audiences.

More Than 3,000 Young People

“Proyectate – Expo Joven” attracted more than 3,000 participants.

The event offered resources covering education, professional training, academic guidance and employment opportunities.

LOTBA added a specific focus on prevention and digital wellbeing to the wider programme.

Cayetano Takes Part

Argentine journalist Nicolás Cajg, known as Cayetano, delivered a talk during the event.

He shared personal experiences and reflections linked to the risks associated with gambling.

His involvement provided a testimonial and accessible perspective for the young audience.

Dialogue with Young People

The initiative created a space for direct conversation between participants and those involved in the campaign.

The aim was to present problem gambling as an issue that can affect not only players but also families, educational institutions, public bodies and social organisations.

The strategy seeks to strengthen prevention through information and dialogue.

Healthy Digital Habits

One of the campaign’s main themes was the relationship between betting and digital technology.

The initiative promotes responsible behaviour online and aims to improve young people’s ability to recognise potential warning signs.

Growing exposure to digital platforms makes this an increasingly important component of prevention policies.

Early Prevention

LOTBA’s presence at a youth-focused event reflects a strategy based on intervention before problematic behaviour develops.

Early prevention provides an opportunity to work on information, habits and decision-making before gambling behaviour becomes established.

This approach complements wider regulatory and consumer-protection tools.

Building Safer Digital Environments

LOTBA said the initiative forms part of its work to build safer digital environments.

The regulator is seeking to combine market oversight with educational campaigns aimed particularly at highly connected younger groups.

Risk awareness is a central part of that strategy.

Working Across Institutions

Preventing gambling-related harm requires involvement from multiple sectors.

LOTBA’s initiatives seek to connect:

  • Families.
  • Schools and educational institutions.
  • Public bodies.
  • Social organisations.
  • Young people.

This broader coordination is intended to increase the reach of prevention messages.

Industry Context

The growth of online betting has increased concern over young people’s exposure to gambling-related content.

In Argentina, regulators and public authorities have been developing campaigns focused on gambling-harm prevention, illegal-market enforcement and digital education.

“Hablar es Ganar” forms part of this wider preventive approach.

Next Steps or Impact

LOTBA will continue developing awareness initiatives aimed at younger audiences and promoting tools to identify risk behaviours.

Its participation at Proyectate – Expo Joven extends the reach of “Hablar es Ganar” beyond traditional channels and introduces gambling-harm prevention into educational and youth-development environments.

The strategy reinforces an approach based on information, dialogue and healthier digital habits.

Editó: @fonta

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