Codere Online Names Galilea Montijo Brand Ambassador in Mexico

Mexico.- October 06, 2025 www.zonadeazar.com Codere Online, a leading operator in the online gaming sector in Spain and Latin America and part of the Codere Group, has appointed Galilea Montijo as its new brand ambassador in Mexico, thereby strengthening its marketing and communications strategy in the country.

Galilea Montijo is one of the most recognizable figures on Mexican television, with an extensive career as an actress, host, and model. Her popularity, approachability, and communication style will enable Codere Online to connect with new audiences and expand the brand’s presence beyond the strictly sports-related sphere.

The actress now stars in “Hazlo épico,” Codere Online’s new campaign in Mexico, which uses humor to show how moments of entertainment and gaming can be experienced in an emotional and intense way with Codere.

Closer to the Audience

Bringing Montijo on board as a new ambassador will allow Codere Online to strengthen its connection with the Mexican public and reach a broader audience—not necessarily tied to sports or soccer—through a figure who is widely recognized and followed in the country.

According to Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online, “We are delighted to welcome Galilea to the Codere family. Her strong connection with the Mexican public and her credibility make her the ideal ambassador to continue strengthening our brand in Mexico, expand the reach of our marketing initiatives, and bring our entertainment offerings to new audiences.”

The partnership will be featured across Codere Online’s various channels and social media platforms.

Edited by @pererarte   www.zonadeazar.com