SAGSE Strengthens Partnerships with ICE, iGB and G2E for 2027
Argentina – 11 November 2026 – www.zonadeazar.com SAGSE Latam has announced the renewal and expansion of its strategic partnerships with some of the international gambling industry’s leading events, aiming to strengthen Latin America’s presence in global markets throughout 2027.
The organisation has renewed its annual media partnerships with ICE, iGB Affiliate and iGB L!VE, while maintaining its longstanding institutional and commercial relationship with G2E Las Vegas.
The initiative aims to consolidate SAGSE as a platform connecting operators, regulators, suppliers and international investors, facilitating both the entry of new companies into Latin America and the global expansion of regional businesses.
New Partnerships for the 2027 International Calendar
The agreements form part of a strategy designed to increase Latin American participation in the industry’s most important international gatherings.
The partnerships cover three major events in 2027:
- ICE Barcelona: 18–20 January at Fira Barcelona Gran Via, Spain.
- iGB L!VE and iGB Affiliate: 7–8 July in London, United Kingdom.
- G2E Las Vegas: 27–30 September at The Venetian Expo, United States.
These events bring together technology companies, casino operators, sports betting platforms, regulatory authorities and professionals specialising in marketing and affiliate programmes.
SAGSE’s participation will create additional opportunities for engagement between Latin American businesses and major international industry stakeholders.
ICE Barcelona and World Gaming Week
The renewed partnership with ICE Barcelona represents a central element of SAGSE’s international strategy.
The 2027 edition will take place from 18 to 20 January at Fira Barcelona Gran Via as part of World Gaming Week.
The initiative will bring together industry representatives throughout the week through exhibitions, conferences, business meetings and institutional activities.
For SAGSE, the collaboration provides an opportunity to promote Latin American delegations and highlight the commercial potential of regulated markets across the region.
The agreement will also serve as a reference point for developing new industry event formats in Latin America.
iGB L!VE and iGB Affiliate Connect Digital Gaming Businesses
Another renewed partnership involves iGB L!VE and iGB Affiliate, scheduled for 7–8 July 2027 in London.
These events primarily focus on iGaming, digital marketing, affiliate programmes and business development.
The collaboration will connect Latin American operators and suppliers with international businesses specialising in customer acquisition, digital content and technology solutions.
It also aims to provide global companies with opportunities to learn more about the regulatory and commercial characteristics of Latin American markets.
G2E Las Vegas Maintains Its Relationship with SAGSE
SAGSE also confirmed the continuation of its collaboration with Global Gaming Expo (G2E), one of the industry’s leading international exhibitions.
The 2027 edition is scheduled for 27–30 September at The Venetian Expo in Las Vegas.
The relationship between the organisations has developed over several years through initiatives designed to facilitate Latin American participation.
The collaboration includes opportunities for commercial exchanges, executive networking and communication activities aimed at strengthening international industry connections.
A Two-Way International Strategy
SAGSE emphasised that its international strategy extends beyond simply representing global events in Latin America.
The objective is to establish a cooperation structure that creates commercial opportunities in both directions.
Key priorities include:
- Promoting Latin American delegations in Barcelona, London and Las Vegas.
- Highlighting investment opportunities across the region’s regulated markets.
- Facilitating the entry of international suppliers and operators into Latin America.
- Organising meetings between regulators, companies and industry associations.
- Expanding the exchange of content, information and technical knowledge.
- Integrating international event calendars with the SAGSE Tour 2027.
The organisation believes this cooperation will improve regional market visibility and strengthen commercial relationships with international companies.
Statements from Alan Burak
Alan Burak, Vice President of SAGSE, highlighted the need for stronger Latin American representation at the industry’s leading international events.
The executive explained that the organisation’s mission is to create opportunities for regional companies, operators and regulators to participate in the venues where strategic commercial decisions are made.
He also emphasised that these partnerships can bring international technology, expertise and investment closer to Latin American markets.
The strategy is presented under the slogan “From the world to Latin America. From Latin America to the world”, reflecting the objective of developing commercial relationships in both directions.
SAGSE Introduces Regional Gaming Weeks
One of the main developments announced for 2027 is the introduction of the Gaming Weeks concept across several Latin American cities.
The organisation aims to transform its events into programmes of activities extending throughout an entire week.
The initiative will expand the traditional exhibition format through institutional gatherings, conferences, private meetings, commercial presentations and networking experiences.
The objective is to turn each host city into a temporary regional business hub for the gambling industry.
Buenos Aires, Ciudad del Este and Panama Take Centre Stage
The Gaming Weeks strategy will involve three important destinations within SAGSE’s 2027 development plans.
Buenos Aires, Argentina: will serve as a major meeting point for operators, regulators and suppliers from the South American market.
Ciudad del Este, Paraguay: will strengthen commercial connections within the Triple Frontier area and promote regional business opportunities.
Panama City, Panama: will provide a platform connecting businesses from Central America, the Caribbean and other international markets.
Each event will seek to combine commercial and professional activities over several days, expanding opportunities for interaction among participants.
SAGSE Tour 2027 Connects the Global Events Calendar
The SAGSE Tour 2027 will be one of the main instruments supporting the organisation’s international strategy.
The initiative aims to connect Latin American events with major industry gatherings in Barcelona, London and Las Vegas.
Through this approach, SAGSE intends to establish a continuous schedule of activities for companies operating across different jurisdictions.
Calendar coordination will also help facilitate participation by international delegations and promote commercial meetings throughout the year.
Industry Impact and Next Steps
The renewed partnerships with ICE, iGB Affiliate and iGB L!VE, alongside continued collaboration with G2E, represent a further step in SAGSE Latam’s international development.
For Latin American businesses, the agreements offer opportunities to increase visibility, establish commercial relationships and participate in global industry events.
For international suppliers, the initiative facilitates engagement with regulated Latin American markets and the identification of potential regional partners.
The development of Gaming Weeks will also extend the reach of traditional exhibitions through professional, institutional and commercial activities.
Through this strategy, SAGSE aims to establish a continuous international agenda connecting Latin America with the leading business centres of the global gambling industry.
Editó: @fonta
