1xBet Strengthens FIBA Partnership Following 3×3 AmeriCup in El Salvador
El Salvador – 11 November 2026 – www.zonadeazar.com 1xBet, the International Basketball Federation’s (FIBA) official betting partner, has highlighted the key results of the FIBA 3×3 AmeriCup 2026, held in San Salvador, where the United States men’s team and Canada’s women’s team secured the continental titles.
The tournament brought together national teams from across the Americas over five days and represented the first 3×3 basketball competition of this scale to be hosted in El Salvador.
1xBet’s involvement formed part of its international sports sponsorship strategy, through which the operator aims to strengthen its commercial presence and increase the visibility of 3×3 basketball among new audiences.
El Salvador Hosts Continental Competition
The FIBA 3×3 AmeriCup 2026 established San Salvador as a major venue for continental basketball.
Over five days, participating teams competed in the dynamic 3×3 format, which features three players per side on a half-sized basketball court.
The event featured commercial visibility for 1xBet, with the operator’s branding displayed on LED screens surrounding the playing area.
This exposure integrated the company into the tournament’s visual presentation and reinforced its association with international competitions organised by FIBA.
United States Secures Third Consecutive Title
The United States men’s team claimed the championship after defeating Canada in the final.
The American team secured its third consecutive title and its fifth gold medal in the competition’s history.
Canada, appearing in its first men’s AmeriCup 3×3 final, provided strong opposition but could not overcome the defending champions.
Jimmer Fredette delivered the decisive performance, scoring 13 of the United States’ 21 points.
His contribution proved instrumental in securing another continental title.
Canada Reclaims Women’s Championship
In the women’s competition, Canada regained the championship after defeating the United States 21–12.
The result prevented the Americans from successfully defending their title.
Michelle Plouffe led the Canadian attack with nine points in the final.
The victory gave Canada its third women’s AmeriCup 3×3 gold medal and its first championship since 2024.
The result confirmed the Canadian team’s competitive strength within this basketball format.
Jimmer Fredette and Michelle Plouffe Named MVPs
The leading performers in the finals also received the tournament’s main individual awards.
Jimmer Fredette, representing the United States, was named the men’s Most Valuable Player after scoring 41 points throughout the competition.
His knockout-stage performances included:
- Quarter-final against Mexico: eight points.
- Semi-final against Brazil: five points.
- Final against Canada: thirteen points.
Fredette also led the tournament in total points, successful two-point shots and player value, recording a rating of 59.4.
Meanwhile, Michelle Plouffe also finished the championship with 41 points and received the women’s MVP award.
The Canadian player scored eight points against Chile in the quarter-finals, eleven against Colombia in the semi-finals and nine in the final against the United States.
Colombia and Puerto Rico Achieve Historic Medals
Beyond the titles secured by the United States and Canada, the tournament delivered historic results for other national teams.
In the women’s competition, Colombia claimed its first-ever AmeriCup 3×3 medal, defeating Cuba 15–12 in the bronze medal match.
In the men’s tournament, Puerto Rico also achieved an important milestone by securing its first bronze medal.
The Puerto Rican team defeated Brazil 19–17 in a closely contested match.
These results demonstrate the increasing competitiveness of 3×3 basketball across different countries in the Americas.
1xBet Strengthens International Basketball Presence
1xBet’s participation in the FIBA 3×3 AmeriCup forms part of its commercial relationship with the international basketball federation.
As FIBA’s betting partner, the operator maintains brand visibility through initiatives associated with international basketball.
During the San Salvador tournament, this collaboration was reflected primarily through advertising displayed on digital screens around the venue.
The company believes its involvement in international competitions helps strengthen brand recognition and expand its reach among sports fans.
3×3 Basketball Expands Its International Profile
The 3×3 format continues to establish itself as an important discipline within the international basketball calendar.
Its structure, featuring short matches, smaller teams and fast-paced gameplay, allows competitions to be organised in dynamic environments and different sporting venues.
The 2026 AmeriCup results also demonstrated greater competitive diversity, with national teams reaching major finals and podium positions for the first time.
For sponsors, this growth creates additional opportunities to engage with international sports audiences.
El Salvador to Host Tournament Again in 2027
Following the conclusion of the 2026 edition, FIBA confirmed that El Salvador will once again host the 3×3 AmeriCup in 2027.
Hosting consecutive editions will allow the country to strengthen its experience in organising international sporting events.
It also provides an opportunity to expand the presence of 3×3 basketball in Central America and consolidate relationships between sporting institutions, organisers and their commercial partners.
The next edition will build on the development of a competition that recorded several important sporting milestones in 2026.
Industry Impact and Next Steps
The FIBA 3×3 AmeriCup 2026 combined continental sporting development with sponsorship initiatives and commercial exposure.
For 1xBet, the competition provided an opportunity to strengthen its association with FIBA and maintain brand visibility at an event followed by basketball fans across several countries.
For El Salvador, hosting the tournament and securing another edition in 2027 consolidates its role within the discipline’s international calendar.
The continued partnership between 1xBet and FIBA highlights the importance of sports sponsorship as a brand-positioning strategy for international betting and entertainment companies.
Editó: @fonta
