BIS SiGMA: UNICO Showcases the Positive Impact of Identity Verification

São Paulo, April 9, 2025 www.zonadeazar.com – Unico, the identity validation network, is participating in BIS SiGMA, one of the most important iGaming and sports betting events in Brazil and Latin America, held in São Paulo until April 10. At the summit, the company reinforces its commitment to building trust by showcasing customer success stories and the positive impact of identity verification technology in the fixed-odds betting and online gaming market.

UNICO at BIS SiGMA: Demonstrating the Positive Impact of Identity Verification on Growth and Security for Sports Betting Operators

The company presents case studies demonstrating how technology is transforming the market by ensuring transparency, verifying bettors simply and securely, and protecting operators from fraud and money laundering by detecting suspicious behavior.

Brazilian law now requires facial biometrics to authenticate users’ identities, preventing access by individuals legally prohibited from gambling—such as minors—and combatting fraud attempts.

“This regulation has made it essential for the fixed-odds betting market to adopt an efficient KYC (Know Your Customer) solution. Unico, with nearly 18 years of experience in highly regulated industries and a strong network effect, has already validated 99% of bettors beforehand,” explains Fernanda Beato, Unico’s Sales Director.

In response to this need, 14 operators have switched their KYC providers to Unico in the past three months, strengthening the company’s leadership in the industry.

Unico’s technology is transforming the market by ensuring transparency, regulatory compliance, and security for both operators and players, featuring:

✅ Facial biometrics for identity authentication, preventing fraud and ensuring secure access.
✅ Document reuse, providing a seamless experience for bettors.
✅ A robust database, covering 99% of bettors, accelerating verification without compromising security.

Beyond complying with Law 14.790/2023, the Unico IDCloud platform provides valuable data for fixed-odds betting platforms to make better business decisions.

At BIS SiGMA, Unico will also contribute insights and discussions to help shape the industry.

🎤 Panel: “Building Lasting Partnerships: How Operators Can Impact the Bettor’s Journey”
📅 Wednesday, April 9 | 2:45 PM – 3:15 PM
👥 With Felipe Maia (Blaze), Guilherme Figueiredo (Betano – Kaizen Gaming), Hugo Baungarter (Polanco Consultoria). Moderator: Thomas Carvalhaes (Stake).

About BIS | SiGMA

BIS (Brazilian iGaming Summit) is one of the most important events in the iGaming, Bettech, and sports betting sectors in Brazil and Latin America. Now in its fifth edition, it brings together key industry players to explore technology advancements, strategies, and networking opportunities.

SiGMA is the world’s leading gaming, iGaming, casino, and sports betting event brand, hosting seven global editions annually across all continents.

By participating in the event, Unico reaffirms its commitment to security and innovation, providing high-conversion, regulation-compliant solutions.

🌎 More at www.unico.io.

✍️ Edited by @_fonta | 📢 www.zonadeazar.com