Brazil: 7K to Pay Santos R$ 150 Million

Brazil – April 23, 2025 | www.zonadeazar.com  Santos has already showcased its new main sponsor during the derby against São Paulo. It is the online betting company 7K. The contract, valid until April 2027, will yield R$105 million over two years for the club, with performance-based clauses that may increase the total amount.

7K will pay Santos R$51 million in the first year and R$54 million in the second — totaling R$105 million in fixed payments. With additional bonuses based on sporting and commercial targets, the total value could reach R$150 million.

The agreement with 7K comes after a period of uncertainty regarding the new main sponsor of “Peixe” and covers the men’s, women’s, and futsal teams.

Blaze was the previous main sponsor, paying R$22.5 million per year, for a total of R$45 million over the contract period. That deal ended on April 13, and Santos had not reached an agreement with companies like Viva Sorte or Novibet.

So much so, that after celebrating its 113th anniversary without announcing a new main sponsor, Santos played the match against Atlético-MG — the fourth round of the Brazilian Championship — without any branding on the most prominent part of the jersey.

In addition to 7K, Santos has sponsorship deals with Kicaldo, Canção, Nissei, Havan, Placo, Loovi, Viva Sorte, Uniasselvi, Pague Safe, and Next10.

Editor: @_fonta | www.zonadeazar.com