José Mourinho Named global Ambassador for SportyBet

“The Special One” will represent SportyBet in Latin America

Brazil .- July 30, 2025 – www.zonadeazar.com World-famous football coach José Mourinho has officially joined SportyBet as its new global brand ambassador. This high-profile partnership places him as the face of the company in Brazil and Mexico, two of the fastest-growing regulated betting markets in Latin America.

Known for his iconic presence in clubs like Real Madrid, Chelsea, and Manchester United, Mourinho brings unmatched prestige and global influence. SportyBet’s marketing strategy will now incorporate exclusive campaigns featuring Mourinho across social media and digital channels, aiming to connect with sports fans and elevate the brand’s reach.

The campaign rollout is set to begin in early August with exclusive video content and activations under the slogan “Be Special”.

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🔗 Editó: @_fonta www.zonadeazar.com