Betano and Superbet Lead as Most Visited Sites in Q1 2025

Brazil – April 16, 2025 – www.zonadeazar.com Aposta Legal published a study this Friday, April 11, on the Brazilian sports betting market following regulation. The platform revealed the top ten most visited sites during the first three months of 2025.

Betano, with 1.1 billion visits, leads the list. Part of Kaizen Gaming’s portfolio, the site recorded 357 million visits in January, 332 million in February, and 412 million in March. These numbers show a nearly 25% monthly growth in March, demonstrating the steady expansion of the Brazilian market.

Superbet, with 0.79 billion visits, and Bet365, with 0.34 billion, secured the 2nd and 3rd spots respectively.

7Games.bet, Betnacional, Sportingbet, EstrelaBet, Esportes da Sorte, Bet7k, and CassinoBet complete the top 10 list.

Number of Visits Soars After Regulation

The betting market has been growing at a staggering pace since regulation. According to the study, total visits jumped from 2.66 billion in the last quarter of 2024 to an astonishing 5.06 billion in the first quarter of 2025—a 90% increase at the start of the regulated market era.

There were 1.7 billion visits in January, 1.4 billion in February, and 1.8 billion in March—the highest number ever recorded in a single month so far.

The frequency of visits—around 650 per second—would be enough to fill Maracanã Stadium, with over 78,000 seats, in just 2 minutes. A 40,000-seat stadium like Couto Pereira would be full in only one minute at that rate.

Men Dominate the Sports Betting Market

A demographic study by Aposta Legal also revealed that the audience visiting betting platforms is predominantly male (68%), although female presence (32%) is on the rise.

In terms of age groups, the market is relatively balanced:

  • 26.5% of visits came from users aged 25–34,

  • 16% from users aged 18–24, and

  • 28% from more mature users over 45 years old.

Edited by: @_fonta – www.zonadeazar.com

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