Betano Becomes Official Sponsor of Portuguese Super Cup

Sportsbook Strengthens Role in Portuguese Football

 Tournament Renamed Supertaça Cândido de Oliveira Betano

Portugal.- July 29, 2025 www.zonadeazar.com Betano, the leading online betting brand operated by Kaizen Gaming, has signed on as the new title sponsor of the Supertaça Cândido de Oliveira, a major milestone in Portuguese football.

The deal with the Portuguese Football Federation (FPF) is effective immediately, and the upcoming match between Sporting CP and SL Benfica, set for July 31 at Estádio Algarve, will now be known as the Supertaça Cândido de Oliveira Betano.

Betano, with six years in the Portuguese market, continues to build on its global presence by investing in major football events and delivering fan-centered activations that enhance the matchday experience.

“This partnership elevates the Super Cup and strengthens Portuguese football’s international appeal,” said João Medeiros Cardoso, FPF’s Marketing and Business Director.

“We are proud to provide fans with a richer and more immersive football experience,” added Ricardo Branquinho, Betano Portugal’s Country Manager.

Edited by: @pererarte   www.zonadeazar.com