Betano Plans to Replicate Its Brazil Marketing Success in New Markets

July 17 ,2025 www.zonadeazar.com  After building strong emotional connections in Brazil, Betano aims to expand its local branding and data-driven marketing strategy across Latin America and Canada with newly appointed leaders.

New Leadership to Drive Growth in the Americas

Betano, operated by Kaizen Gaming, has restructured its marketing leadership. Arthur Niggemann, who solidified Betano in Brazil, now leads marketing across the Americas, while Raquel Arruda takes over Brazil’s strategy.

Strategy: Local Branding and Cultural Connection

Niggemann’s Brazil experience will guide Betano’s practices in other markets, respecting each country’s unique cultural and sports landscapes.

Success Stories in Brazil

  • Launch of the Casino vertical.
  • “Confia” campaign, strengthening user emotional ties.
  • Naming rights for Brasileirão Betano, Copa Betano do Brasil, and Supercopa Betano Rei.

New Brazil Strategy with Raquel Arruda

With experience at SHEIN, 99, and Claro, Raquel will focus on data-driven marketing to build brand relevance, responsibility, and cultural connection in Brazil’s dynamic betting market.

🔗 Editó: @_fonta www.zonadeazar.com

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