Brazilian Lounge: Promoting a Documentary on the History of Gambling
Brazil.- April 16, 2026 www.zonadeazar.com At BiS SiGMA South America 2026, one of the notable announcements was not linked to figures or regulations, but to the creation of a narrative for the industry. Alessandro Valente presented an ambitious project for a long form documentary focusing on the history of gambling, with a global perspective and a strong focus on Brazil and Latin America.
During his speech on the main stage, Valente revealed that the film will trace the evolution of gambling from its origins to the present day, incorporating cultural, regulatory and industrial dimensions. The announcement, delivered in an emotional and exclusive tone, hinted at the intention to position the film as a unique piece of content within the sector: “No one has seen this film yet; you will be the first to see it… it’s almost a gift to the industry,” he said.
The project, conceived as premium content, would not initially undergo traditional distribution, but would instead aim for selective screenings within the iGaming ecosystem. Indeed, the documentary formed part of a special closing segment of the session, reinforcing its distinctive character within the event.
Interaction and staging
The presentation stood out for its dynamic format and the use of interactive elements. Via a central screen, attendees were able to participate in real time using a QR code, reflecting how industry events are increasingly integrating content and audiences into hybrid experiences.
The segment’s conclusion featured a screening of footage from the documentary, accompanied by a relaxed presentation that combined storytelling with live entertainment, creating a high-calibre stage production.
The role of the Brazilian Lounge
The announcement took place within the Brazilian Lounge, one of the event’s most active hubs. This space established itself as a meeting point for operators, affiliates, regulators and investors, whilst also serving as a platform for interviews, launches and strategic content.
Beyond networking, the Brazilian Lounge highlighted Brazil’s growing prominence as a hub for iGaming in Latin America. It is a venue for discussions on regulation, market opportunities and, as in this case, cultural initiatives linked to the industry.
An industry building its own narrative
The announcement of the documentary reflects a broader trend within the sector: the need to build identity as well as growth.
The gaming industry is no longer seeking merely economic expansion, but also cultural legitimacy. At the same time, events such as BiS SiGMA are evolving into platforms for content and influence, whilst Brazil is establishing itself as a key market both in terms of regulation and narrative.
In this context, Valente’s project appears as a synthesis of the current state of iGaming: an industry that is beginning to tell its own story, aware that its future depends not only on commercial development, but also on how it positions itself in the world.
Edited by @pererarte www.zonadeazar.com
