BIS SiGMA South America 2026: Photo Tour of the Event
Brazil.- April 15, 2026 www.zonadeazar.com BiS SiGMA South America 2026 once again cemented its position as the leading iGaming gathering in Latin America, with a record-breaking edition held from 7 to 9 April in São Paulo, where thousands of executives, regulators and leading companies shaped a rapidly expanding ecosystem.
With over 18,500 attendees, more than 400 exhibitors and a programme featuring 250 speakers, the event was not only a venue for strategic discussions but also a hub of intense activity in its exhibition area, where the stands became true centres of business, innovation and brand experiences.
Below, we present a gallery of exclusive images reflecting the buzz at the stands, brand experiences and the most notable networking moments throughout the event.
The trade show held at the Transamerica Expo Centre, presented its largest-ever showcase to date, with a significant expansion of the exhibition space and the participation of global companies showcasing the latest trends in technology, platforms and solutions for the industry.
At the same time, networking once again took centre stage. Strategic meetings, exclusive events for C-level executives, activities for affiliates and investors, and social gatherings set the pace for an agenda that combined business with premium experiences.
Industry awards and side events also reinforced this ecosystem, creating key spaces for exchange, the formation of partnerships and the development of new opportunities in a market that has already moved beyond the debate on regulation to focus on its consolidation.
In this context, Brazil is positioning itself as one of the most significant markets globally, driven by its scale, level of digitalisation and a regulatory framework that is beginning to attract international investment and operators.
Beyond the exhibition centre, the event’s impact extended throughout the city of São Paulo, bolstering sectors such as hospitality, gastronomy, transport and services, and cementing its profile as the Latin American capital of business tourism. As Miriam Petrone highlighted, such gatherings not only boost the local economy but also reinforce the city’s position as one of the region’s leading corporate hubs.
In a landscape where regulation, innovation and market scale converge, BiS SiGMA South America has established itself as a barometer of the sector’s present and future.
Edited by @pererarte www.zonadeazar.com
