BiS SiGMA South America: Interview with Marcello Reis, Head of Sales Comtrade

Brazil.- April 17, 2026 www.zonadeazar.com Marcello Reis highlights Brazil and Peru as key growth markets in Latin American iGaming

In his overview of the Latin American landscape, Marcello Reis, Head of Sales for Latin America at Comtrade Gaming, emphasized the region’s growth potential driven by technological advancement and market consolidation.

Overview

Reis identified Brazil as the main growth driver in the region, with Peru also emerging as a key market with strong potential.

He noted that continuous evolution in the industry is fueled by the ability to adapt to new challenges.

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Details and context

The executive highlighted the importance of having a strong and well-structured CRM system as a cornerstone for customer retention strategies.

He also pointed to the increasing adoption of gamification technologies, which enhance user experience and engagement across platforms.

According to Reis, the market is becoming more consolidated, with companies progressively adopting advanced tools to remain competitive.

Future outlook

Regarding Brazil, he described the market as being in a “maturation” phase, reflecting a shift toward a more structured, regulated, and sustainable ecosystem.

Editó: @MaiaDigital www.zonadeazar.com