Blixx Gaming Secures Three Finnish Gambling Licences Ahead of 2027
Finland.- 28 October 2026 | www.zonadeazar.com Blixx Gaming, a Malta-based online casino operator, has announced that it has secured three gambling licences in Finland, positioning the company among the first operators authorised to enter the country’s newly regulated market.
The licences were granted by Finland’s National Police Board and will allow the company to prepare for the market’s official opening on 1 July 2027.
Blixx Gaming has also confirmed plans to establish a physical office in Finland as part of its expansion strategy across the Nordic region.
Three Licences Under Finland’s New Regulatory Framework
The company announced on 26 October 2026 that it had received three licences covering gambling product categories opened to competition under Finland’s new legislation.
Blixx Gaming submitted its applications on 1 March 2026, when the licensing process officially opened.
This early application placed the operator among the first companies seeking entry into the market.
The approvals represent an important milestone in its international expansion strategy, although commercial operations cannot begin before July 2027.
Finland Ends Its Online Gambling Monopoly
Finland’s regulatory reform represents a significant transformation for the European iGaming industry.
Until now, state-owned operator Veikkaus has held exclusive rights over much of the country’s gambling market.
Under the new framework, which takes effect on 1 July 2027, licensed private operators will be allowed to compete in several segments:
- Online casinos.
- Sports betting.
- Online slot games.
Veikkaus will lose its exclusivity over these activities while retaining monopoly rights over certain products, including traditional lotteries.
The reform aims to establish a competitive market operating under government supervision and strengthened consumer protection requirements.
Blixx Gaming Plans a Physical Office in Finland
One of the key aspects of the announcement is Blixx Gaming’s decision to establish a physical office in Finland.
The company believes that maintaining a local presence will support its integration into the market and facilitate recruitment of skilled professionals.
The initiative is also intended to strengthen commercial and institutional relationships within the country.
This approach distinguishes Blixx Gaming from other international operators that have not yet publicly announced plans to establish local offices.
Statements From the Chief Executive
Terese Thagaard, Chief Executive Officer of Blixx Gaming, welcomed the licensing approvals.
“The licence is a significant milestone for us. We have been preparing for it for a long time, and we look forward to operating under the same rules and the same supervision as every other licensed operator in Finland,” she stated.
Thagaard also emphasised the company’s commitment to combining responsible gambling practices with a high-quality gaming experience.
Commitment to a Local Presence
Thagaard explained that opening an office in Finland reflects a deliberate long-term strategic decision.
“We have deliberately chosen to establish a local office in Finland. Being genuinely present in the market we serve matters to us, economically, socially and culturally,” she said.
The executive also highlighted Finland’s highly skilled workforce and the company’s ambition to become part of the local business community.
Blixx Gaming’s Brands and Operations
Founded in 2022 and registered in Malta, Blixx Gaming operates online casino brands targeting Nordic and international markets.
The company employs approximately 30 people and manages a growing portfolio of gaming products.
Its brands include:
- Kanuuna: an online casino platform.
- Lonkerokasino: a digital casino brand.
- Third brand: currently under development.
Blixx Gaming also holds gambling licences in Estonia and forms part of the HappyHour.io investment portfolio.
The Finnish approvals will enable the company to extend its regional operations.
Responsible Gambling Requirements
Finland’s Gambling Act (10/2026) establishes specific requirements for operators entering the new regulated market.
Key obligations include:
- Mandatory deposit limits.
- Reporting measures designed to prevent gambling-related harm.
- Compliance with advertising restrictions.
- Regulatory oversight by the relevant supervisory authorities.
These provisions form part of the framework designed to accompany the country’s transition to a competitive online gambling market.
Changes to Regulatory Supervision
During the transitional period, Finland’s National Police Board will continue processing licence applications.
However, from 1 July 2027, regulatory responsibilities will transfer to the Finnish Supervisory Agency.
The institutional change will coincide with the opening of the market to licensed private operators.
Approved companies will be required to comply with the new regulations before launching their services.
Growing Interest in Finland’s Gambling Market
Blixx Gaming joins a growing number of operators seeking access to Finland’s upcoming regulated market.
Other companies that have publicly announced licensing approvals include Wildz Group and Hippos ATG.
According to information released by the regulator on 26 October, 79 licence applications had been submitted, with 12 approvals granted and no applications rejected.
The figures highlight the international gambling industry’s interest in Finland’s market liberalisation.
Industry Impact and Next Steps
Securing three licences positions Blixx Gaming to participate in the transformation of Finland’s online betting and casino industry.
The company will now focus on preparing its commercial launch, establishing a local office and adapting its operations to the new regulatory requirements.
Meanwhile, Finnish authorities will continue processing applications and developing the supervisory mechanisms required for the market opening.
1 July 2027 will mark a new chapter for Finland’s iGaming industry, introducing private-sector competition and ending state exclusivity across major online gambling segments.
Edited by: @fonta
