Blueprint Gaming Expands in South Africa with Super Group Partnership
South Africa.- 21 October 2026 | www.zonadeazar.com Blueprint Gaming, the international online slot developer and part of the Merkur Group, has announced a new strategic partnership with Super Group to expand the distribution of its gaming content in South Africa.
Announced on 20 October 2026, the agreement will introduce Blueprint Gaming’s portfolio to Betway and Jackpotcity, two established brands in the online betting and casino industry.
The collaboration marks another step in Blueprint Gaming’s African expansion strategy, strengthening its presence in one of the continent’s most established gambling markets.
New Content for Betway and Jackpotcity
Through the agreement, customers of both platforms will gain access to a selection of Blueprint Gaming’s most recognised titles.
The portfolio includes:
- Megaways: slots featuring variable ways-to-win mechanics.
- Cash Strike: games built around distinctive prize features.
- ted: a branded slot series inspired by the popular entertainment franchise.
- Game of Thrones: a recent release based on the internationally recognised television series.
Additional high-profile titles will be introduced as the rollout progresses.
The partnership enables Blueprint Gaming to combine its established products with an expanding collection of internationally recognised licensed content.
South Africa as a Strategic Market
South Africa remains one of Africa’s most established betting and digital entertainment markets.
Its gambling industry, regulatory framework and growing digital engagement create commercial opportunities for international content providers.
Super Group, the company behind Betway and Jackpotcity, has an established presence across several African markets.
The partnership provides Blueprint Gaming with an opportunity to leverage this commercial network to reach additional customers and strengthen its regional position.
Executive Comments
Sam Haggblom, Director of Business Development at Blueprint Gaming, highlighted South Africa’s importance within the company’s international growth strategy.
He explained that Blueprint Gaming is focused on establishing sustainable commercial relationships and strengthening its position through partnerships with leading operators.
Haggblom also emphasised that working with Betway and Jackpotcity provides an opportunity to demonstrate the depth and diversity of Blueprint’s portfolio, from established gaming titles to its expanding selection of branded releases.
The executive expressed confidence that the company’s games would appeal to new audiences in South Africa.
Next Steps and Impact
Blueprint Gaming plans to introduce additional titles across Super Group’s platforms as the partnership develops.
The company aims to strengthen its presence in South Africa through a strategy combining high-performing games, recognised entertainment licences and partnerships with established operators.
For the wider iGaming industry, the agreement reflects growing international interest in African markets and the importance of developing diverse content portfolios for new audiences.
Editó: @fonta
