Catena Media Invests in Repackz to Diversify Its Digital Business
Malta.- 27 October 2026 | www.zonadeazar.com Catena Media has announced a strategic investment in Collectbase Inc., the US parent company of Repackz.fun, a platform specialising in digital experiences involving physical trading cards and other collectibles.
The transaction represents the first investment made through Catena Growth Ventures, the group’s investment division established to identify growth opportunities across digital businesses.
Originally announced on 21 October and highlighted again on 26 October 2026, the agreement also includes a commercial partnership involving Collectibles.com.
What Is Repackz.fun?
Repackz is a B2B platform that enables iGaming operators, brands and digital businesses to offer experiences involving the opening of mystery packs containing collectible items.
This activity, known as pack-ripping, combines a digital experience with physical products that have real-world value.
Its principal features include:
- Digital pack-opening experiences featuring collectible items.
- Trading cards and other physical products that may be authenticated and graded.
- White-label solutions customised for individual operators.
- Product sourcing, storage and fulfilment services.
- Commercial integration with digital entertainment platforms.
The business model allows companies to introduce a new product category without developing the entire supporting logistics infrastructure themselves.
Catena Growth Ventures Makes Its First Investment
The transaction marks the first investment by Catena Growth Ventures, Catena Media’s investment and commercial partnership arm.
The division aims to identify digital businesses with growth potential and support their development through investment and strategic agreements.
In the case of Repackz, Catena Media will contribute:
- Capital to support business development.
- Commercial relationships with iGaming operators.
- Access to its international distribution network.
- Expertise in digital marketing and customer acquisition.
The investment amount and ownership percentage have not been disclosed.
Collectibles.com Also Included in the Agreement
The partnership includes Collectibles.com, another platform owned by Collectbase.
The service operates as a digital community for collectors, allowing users to organise, manage, value and share their collections.
The combination of both platforms creates different opportunities for customer engagement.
While Repackz focuses on pack-opening experiences, Collectibles.com provides tools for managing acquired items.
The partnership aims to leverage these capabilities to develop further commercial opportunities.
Manuel Stan Highlights Revenue Diversification
Manuel Stan, CEO of Catena Media, explained that the investment represents another step in the group’s revenue diversification strategy.
He highlighted that Repackz has already developed a product that leading operators are beginning to introduce.
Stan also emphasised Catena Media’s ability to support the platform’s expansion through capital, commercial relationships and distribution capabilities.
The company aims to broaden its revenue sources beyond its traditional affiliate marketing activities involving online casinos and sports betting.
Collectbase Targets Wider Distribution
Dietrich von Behren, Co-Founder and Chief Business & Strategy Officer of Collectbase, highlighted the growing popularity of pack-opening experiences within the collectibles market.
He explained that Repackz was designed to make it easier for operators and brands to introduce these products through customised solutions.
The platform manages sourcing, storage and order fulfilment, allowing commercial partners to focus on their customer relationships.
Von Behren described Catena Media’s involvement as an investor and strategic partner as an important endorsement of the project.
Responding to Changes in Digital Marketing
The investment comes during a period of transformation for Catena Media’s traditional business.
The company has faced challenges associated with changes to search engines and customer acquisition channels.
Consequently, it is seeking additional commercial opportunities that could reduce its dependence on revenue generated through customer referrals to gambling operators.
The collectibles market represents a potential avenue for diversification, although no specific revenue forecasts have been announced for the partnership.
Industry Impact and Next Steps
The partnership will enable Catena Media to explore new digital entertainment segments while leveraging its existing relationships with international operators.
For Repackz, the agreement creates opportunities to expand distribution and establish additional commercial partnerships.
The transaction also reflects a wider trend towards diversification among businesses traditionally associated with the iGaming industry.
Catena Media aims to combine investment, technology and commercial distribution to develop new revenue opportunities beyond traditional affiliate marketing.
Editó: @fonta
