Codere Online Turns its Entertainment Experiences into ‘Epic’ Moments

Mexico.- September 30, 2026 | www.zonadeazar.com The company launches a new creative campaign that transforms every entertainment moment into a memorable spectacle.

Codere Online, a leading operator in the online gaming sector in Spain and Latin America and part of Grupo Codere, presents its new creative campaign in Mexico, ‘Hazlo Épico’ (‘Make It Epic’), which turns every gaming moment experienced with the company into an extraordinary experience.

The ‘Codere Experience’ more intense than ever

The campaign is based on the idea that what makes the ‘Codere Experience’ different is the intensity with which every entertainment moment is lived, whether placing a sports bet or taking part in any of its games.

To bring this concept to the different creative pieces, each play is accompanied by an operatic soundtrack that amplifies the emotion and spectacle of the scene, while also playing with humour to turn it into a more ‘epic’ moment.

According to Matías Oyarzún, Creative Manager at Codere Online: “With this campaign, we are taking a very important step in building our brand in Mexico, making that unique feeling that appears when entertainment is experienced to the fullest a distinctive element of our proposition. Thanks to ‘Hazlo Épico’, we unify our offering under a single idea, with a distinctive and memorable personality.”

The campaign, developed together with creative agency Montalvo in Mexico City, adapts this idea to different creative pieces linked to sports betting, casino, slots and bingo, consolidating a cross-cutting identity for Codere’s entire entertainment offering. The creative pieces will be distributed across different audiovisual media and social networks.