DELULU Gaming Attracts Over 2,500 Visitors at SBC Summit Lisbon 2026
Portugal.- 22 October 2026 | www.zonadeazar.com DELULU Gaming, an iGaming game development studio, has reported a successful debut at SBC Summit Lisbon 2026, attracting more than 2,500 stand visitors and holding approximately 300 business meetings.
The event marked the company’s first major international exhibition with its own stand, just a few months after entering the market.
Throughout the three-day summit, DELULU strengthened relationships with operators, aggregators and commercial partners while showcasing its growing games portfolio.
Seven Games and New Business Opportunities
DELULU Gaming arrived in Lisbon with seven titles, early performance data and an expanding distribution network.
According to the company, several meetings have already resulted in commercial commitments, while others have created additional partnership opportunities.
Visitors were able to explore and test a selection of games, including:
- Zeus and Thor: characters from the studio’s distinctive gaming universe.
- Dogs Arena: a title featuring canine fighters.
- Candy Chaos: a game set in a colourful world of sweets.
- MLK Voyage: one of DELULU’s leading franchises.
- Portal Plinko: a game featuring an interdimensional setting.
The studio also showcased two of its latest releases: Toy Crush and MLK Voyage 50,000x.
A Distinctive Visual Experience
A central feature of the stand was its large-scale LED installation, displaying characters, environments and visual elements from DELULU’s games.
The exhibition combined product demonstrations, media interviews, scheduled business meetings and networking opportunities.
The company aimed to distinguish its presence through a recognisable visual identity and an interactive environment that encouraged visitors to explore its portfolio.
CEO Highlights Commercial Progress
Arthur Shaikhaliev, CEO of DELULU Gaming, welcomed the response to the company’s debut and highlighted its commercial momentum.
He noted that holding approximately 300 meetings in three days demonstrated growing interest in the studio.
However, Shaikhaliev emphasised that the most important measure of success would be the conversion of those discussions into lasting partnerships and projects.
According to the executive, DELULU left Lisbon with new commercial commitments, promising opportunities and greater confidence in its growth strategy.
Networking and Upcoming SiGMA Rome Appearance
During the second evening of SBC Summit, DELULU hosted DELULU Port of Call, an invitation-only dinner at Bonança, a waterfront venue in Lisbon.
The gathering brought together founders, senior executives, commercial partners and industry leaders, with attendance exceeding the company’s initial expectations.
Following its Lisbon debut, DELULU confirmed that its next major exhibition will be SiGMA Rome 2026, where visitors will find the company at stand H6-6055.
Industry Impact and Next Steps
The Lisbon summit enabled DELULU Gaming to increase its international visibility and develop further distribution opportunities.
With an expanding portfolio and a strategy focused on B2B partnerships, the studio aims to strengthen its position within the competitive iGaming market.
For the wider industry, DELULU’s experience demonstrates the importance of combining content innovation, brand identity and commercial relationships to support emerging game developers.
Editó: @fonta
