Esportes da Sorte Brings to the 33rd Garanhuns Winter Festival

Esportes da Sorte joins Pernambuco’s largest cultural festival

Garanhuns, Brazil – July 10, 2025 | www.zonadeazar.com For the first time, Esportes da Sorte is participating in the Garanhuns Winter Festival (FIG), the largest cultural event in Pernambuco, with activations combining art, sustainability, and interactivity. The 33rd edition will take place from July 10 to 27, expecting over 2 million attendees. This year, the festival honors J. Borges, a legendary woodcut artist, and will feature performances by Ana Carolina, Jorge Vercillo, Sorriso Maroto, Nação Zumbi, and more.

Installations with electronic recycling, free hydration, and gifts

Esportes da Sorte will install scenography created with electronic recyclables like motherboards, cables, and monitors, illuminated at night in Euclides Dourado Park and the Fountain area, highlighting local culture. Additionally, a hydration container with free potable water and a floral display for photos and videos will be available.

Visitors will also receive hats, rain ponchos, and reusable cups distributed by brand promoters, enhancing comfort and sustainability during the event.

Supporting local culture and economy

“We want the public to have fun, feel welcomed, and realize that big brands should value local culture. Investing in one of Pernambuco’s largest events reinforces our strategy to support traditions that drive the local economy and strengthen regional identities, as we have done with Carnival, São João, and the Parintins Festival,” said Sofia Aldin, CMO at Esportes Gaming Brasil.

About Esportes da Sorte

Esportes da Sorte is one of Brazil’s leading betting platforms, operating 100% nationally with an official license from the Ministry of Finance. A reference in innovation and a strong advocate for responsible gaming, the company invests in user support tools while creating jobs and supporting cultural and sports initiatives nationwide.

The brand sponsors clubs such as Corinthians, Ceará, Ferroviária, and Náutico, and actively supports events including Galo da Madrugada, Recife and Olinda Carnival, and the Parintins Festival.

Edited by: @_fonta | www.zonadeazar.com