EstrelaBet and Vivo Keyd Stars Launch Blood Donation Campaign in São Paulo

“Bet on Life – Be a Hero” Encourages Gamers and Fans to Donate Blood

Brazil.- July 10, 2025 www.zonadeazar.com  EstrelaBet, in partnership with Vivo Keyd Stars, has launched the “Bet on Life – Be a Hero” blood donation campaign. The donation event will take place on Monday, July 14, from 10 AM, at Fundação Pró-Sangue – Posto Clínicas, São Paulo, with players from Vivo Keyd Stars participating.

Vivo Keyd Stars athletes will actively participate, inviting the gaming community to turn passion into solidarity. Donors should mention code T2800 or specify the EstrelaBet campaign at the donation site.

Promoting a Culture of Blood Donation in Brazil

According to the Ministry of Health, only 1.6% of Brazil’s population donates blood, while blood transfusions increased by 2.9% in 2024. The campaign aims to encourage public health self-sufficiency, as donated blood is separated into red blood cells, platelets, and plasma, aiding multiple patients.

Gamers Supporting Real-World Causes

“The gaming community is highly engaged, and we believe in their power for causes with real impact,” said Victor Blecker, Head of Branding at EstrelaBet.

“Donating blood is a simple gesture that saves lives, and we want this to become a habit among fans,” he added.

“In gaming, we can heal or cover teammates. In real life, donating blood is supporting the ultimate team: society,” stated Hugo Tristão, CEO of Vivo Keyd Stars.

The campaign highlights values of solidarity and community spirit, inviting fans to participate.

Event Details

📅 Date: Monday, July 14
🕙 Time: 10 AM to 12 PM (donations accepted from 8 AM to 5:30 PM)
📍 Location: Fundação Pró-Sangue – Posto Clínicas
Av. Dr. Enéas Carvalho de Aguiar, 155, 1st Floor – São Paulo
🔗 Book your slot: www.prosangue.sp.gov.br

Join EstrelaBet and Vivo Keyd Stars, donate blood, and be a hero!

Edited by: @_fonta www.zonadeazar.com