Evolution Enters into Exclusive Partnership with PokerStars
Global agreement strengthens live casino offering with premium content and cutting-edge technology
On July 30, 2025, Evolution Gaming announced an exclusive strategic partnership with PokerStars, one of the world’s most recognized brands in online poker. This partnership marks a new milestone in the iGaming industry, bringing together two digital entertainment giants in a unique value proposition for live casino.
As part of the agreement, PokerStars will have priority and exclusive access to a select set of live poker tables and other live casino games developed by Evolution. This content will be available only through the PokerStars platform, which not only reinforces its position as a leading operator but also introduces a clear competitive advantage over other market players.
The collaboration between the two companies is supported by Evolution’s high-quality real-time streaming technology, combined with PokerStars’ huge user base and global recognition. This combination aims to deliver an immersive, seamless and highly personalized experience for players, increasing time spent on the platform and levels of interaction.
From a B2B perspective, the partnership will also have a positive impact on operators integrated into the Evolution and PokerStars technology ecosystems. They will be able to access exclusive content, differentiated promotions, and state-of-the-art loyalty tools, increasing player engagement and optimizing revenue per user.
This move is part of a growing trend in the sector: strategic alliances between technology providers and operators with high brand value, seeking to offer differentiated products in an increasingly competitive environment. At the same time, it strengthens Evolution’s position as a comprehensive provider of live casino solutions, reaffirming its leadership in innovation, quality, and global scalability.
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Edited by: @MaiaDigital www.zonadeazar.com