Evoplay Launches €1 Million Winter Season of Legends Campaign
Malta.- 30 October 2026 | www.zonadeazar.com Evoplay, an international iGaming content provider, has announced the winter edition of Season of Legends, featuring a €1 million prize pool.
The campaign will run from December 2026 to February 2027 and introduce five promotional mechanics, including the new Lucky Scratch Cards feature.
It marks the fourth and final phase of a year-long initiative designed to provide online casino operators with tools to support player engagement and retention throughout different seasons.
€1 Million Prize Pool
The winter edition will feature the largest prize pool since Season of Legends began in spring 2026.
Previously announced seasonal prize pools include:
- Spring 2026: €512,000.
- Autumn 2026: €660,000.
- Winter 2026-2027: €1 million.
The year-long initiative is divided into four three-month seasonal campaigns.
According to Evoplay, the total declared budget for Season of Legends exceeds €2 million, reflecting the scale of the supplier’s promotional programme.
Five Promotional Mechanics in One Campaign
The winter edition will bring together five different promotional tools available to participating operators.
These include:
- Tournament: competitive activities for players.
- Wheel of Fortune: a prize wheel mechanic.
- Infinity Prize Drops: recurring prize opportunities.
- New Year Prize Drops: daily rewards throughout the festive period.
- Lucky Scratch Cards: a new interactive scratch card feature.
The objective is to provide multiple opportunities for engagement throughout the season.
Combining these tools will allow operators to build a coordinated promotional calendar rather than relying on a single tournament or short-term campaign.
Infinity Prize Drops Runs for 28 Days Each Month
A key feature will be the continued availability of Infinity Prize Drops.
This mechanic will run for 28 consecutive days each month, independently of the Tournament and Wheel of Fortune phases.
The arrangement is designed to maintain reward opportunities between scheduled promotional activities.
Evoplay intends to provide operators with a recurring engagement tool covering the campaign’s three-month duration.
New Year Prize Drops Continues Until January
The campaign will also include New Year Prize Drops, designed for the Christmas and New Year period.
The feature will provide daily prize opportunities from 1 December 2026 to 31 January 2027.
Rather than concentrating exclusively on the main festive dates, the promotion will continue throughout the first month of the new year.
This provides operators with an additional mechanism to maintain promotional activity over an extended period.
Lucky Scratch Cards Introduced for the First Time
The winter edition will introduce Lucky Scratch Cards, an interactive feature offering additional ways for players to participate.
The mechanic is designed particularly for quieter periods within the promotional calendar.
Its purpose is to complement tournaments and recurring rewards with another interactive experience.
Evoplay confirmed that operators can activate Lucky Scratch Cards through a Balance Increase connection, without requiring further integration where the existing setup is already in place.
This approach is intended to simplify the introduction of the new feature.
Christmas, New Year and Valentine’s Day in One Strategy
Season of Legends Winter will cover three important promotional periods:
- Christmas: December 2026.
- New Year: December 2026 and January 2027.
- Valentine’s Day: February 2027.
Rather than developing separate promotions for each occasion, Evoplay is offering a coordinated calendar.
The approach allows participating operators to combine different mechanics throughout the season and adapt their activities to individual commercial periods.
The supplier believes this model can simplify seasonal promotional planning.
Statements From Evoplay’s Chief Marketing Officer
Diana Larina, Chief Marketing Officer at Evoplay, highlighted the importance of sustained player engagement.
“The thinking behind Season of Legends is that meaningful engagement comes from giving players reasons to return over time, rather than relying on isolated promotional peaks,” she stated.
Larina also explained the strategy behind the winter edition.
“We’ve built the Winter campaign on the basis that seasonal content should give operators a consistent way to connect with their audiences across different stages of the player journey,” she added.
The executive emphasised that combining multiple promotional tools and seasonal occasions can make campaign planning easier for operators.
Promotional Solution for Online Casino Operators
The package is designed for operators seeking to introduce multiple promotional mechanics through a coordinated strategy.
Combining tournaments, recurring rewards and interactive features allows partners to diversify their marketing activities throughout the season.
Evoplay’s stated objectives include:
- Simplifying seasonal campaign planning.
- Maintaining engagement opportunities over extended periods.
- Offering different mechanics within a single programme.
- Reducing the need for separate promotional activations.
- Simplifying the introduction of new features.
The company is encouraging partners to prepare their integrations early to take advantage of the complete promotional calendar.
Evoplay Continues International Expansion
Founded in 2017, Evoplay develops gaming content for online casino operators and iGaming platforms.
Its portfolio includes more than 250 titles, covering slots, table games, crash games and instant-win products.
The company distributes content to operators in more than 100 countries.
It also holds a B2B licence from the Malta Gaming Authority, alongside certifications in other regulated jurisdictions.
Season of Legends forms part of its strategy to complement gaming content with promotional tools for commercial partners.
Industry Impact and Next Steps
Season of Legends Winter represents the largest phase of Evoplay’s annual promotional initiative.
Increasing the prize pool to €1 million and introducing Lucky Scratch Cards expands the range of features available to participating operators.
The campaign will begin in December 2026 and continue until February 2027, covering Christmas, New Year and Valentine’s Day.
With five promotional mechanics and a €1 million prize pool, Evoplay aims to provide partners with a coordinated engagement strategy throughout the winter, reinforcing Season of Legends as one of its main commercial initiatives of 2026.
Edited by: @fonta
