FairPlay Sports Media Names Hannah Buitekant as Chief Growth Officer
United Kingdom.- 6 October 2026 | www.zonadeazar.com FairPlay Sports Media, the company behind Oddschecker, has appointed Hannah Buitekant as its new Chief Growth Officer to lead the execution of the group’s growth strategy.
She will be responsible for expanding the commercial reach of FPSM’s platforms and products across both media partners and iGaming operators.
Leading the Growth Strategy
Buitekant will take a central role in building FairPlay Sports Media’s go-to-market engine.
Her responsibilities will include:
- Customer success.
- Account management.
- Product sales.
- Business development.
- Expansion into new markets.
- Entry into additional sports verticals.
Nearly Two Decades of Experience
The new Chief Growth Officer brings close to 20 years of experience across digital businesses.
Her background includes commercial transformation, strategic partnerships and growth across the media and technology sectors.
Twelve Years at dmg media
Buitekant spent a significant part of her career at dmg media, publisher of brands including the Daily Mail, Metro, i and New Scientist.
She worked at the group for 12 years and concluded her tenure as Chief Commercial Digital and Strategy Officer.
Technology and Artificial Intelligence
FairPlay Sports Media has increasingly positioned its strategy around data, technology and artificial intelligence.
Buitekant highlighted the company’s AI-powered solutions designed to improve the flow of value between consumers, media businesses and operators.
Building Higher-Value Relationships
She said her priority will be to convert FPSM’s investment in platforms and products into an engine capable of generating higher-value consumer relationships.
The strategy extends beyond traffic acquisition, focusing instead on experiences designed to increase repeat engagement and longer-term value.
Product Expansion
FPSM intends to use its technology assets to provide broader tools and services to operators and media partners.
The company believes its data- and AI-led products can support customer acquisition, retention and audience monetisation.
Evolution From Oddschecker Group
The appointment comes more than two years after Oddschecker Group rebranded as FairPlay Sports Media.
That change marked the beginning of a broader strategy aimed at positioning the business as a data- and technology-led sports media company.
Statements
Buitekant said one of the main attractions of FPSM was its use of advanced technology and AI to redefine how value moves between consumers, media companies and operators.
She said her priority will be to turn those capabilities into sustainable commercial growth.
Stuart Simms Welcomes Appointment
FairPlay Sports Media Group CEO Stuart Simms said Buitekant’s commercial expertise will be important during the company’s next phase of expansion.
He highlighted her experience across evolving markets, multi-brand businesses and audience-centric companies.
New Markets and Sports
FPSM plans to continue expanding its products across new geographies and sporting verticals.
International growth forms part of its wider strategy to increase adoption of its media, data and betting-technology platforms.
Industry Context
Affiliates and sports media businesses are increasingly moving beyond traffic-led acquisition models towards broader structures built around technology, data, content and direct audience relationships.
Artificial intelligence is becoming central to personalisation, behavioural analysis and commercial optimisation.
Next Steps or Impact
Buitekant will lead efforts to convert FPSM’s technology investment into new commercial opportunities for media partners and iGaming operators.
Her appointment strengthens the group’s executive structure as FairPlay Sports Media seeks to accelerate international expansion and scale its AI-powered products across the global sports media market.
Editó: @fonta
