Fellipe Fraga Analyzes the Future of iGaming in the SOFTSWISS 2027
Malta. – October 14, 2026 www.zonadeazar.com Fellipe Eduardo Fraga, Chief Business Officer at Stellar Gaming, participated in the fifth edition of the report 2027 iGaming Trends: Intelligence to Navigate Growth, prepared by SOFTSWISS in collaboration with WorldGaming and iGB, sharing his insights on the future of the online gaming industry, artificial intelligence, and new entertainment experiences.
SOFTSWISS Presents the Trends That Will Shape iGaming in 2027
The 2027 iGaming Trends report serves as a strategic analysis tool for operators, providers, and industry professionals, with the goal of identifying the key technological, regulatory, and commercial transformations that will define the sector’s development.
This fifth edition compiles the results of a study that includes surveys of more than 500 iGaming professionals, in-depth interviews with more than 65 experts, and an analysis of more than 480,000 news headlines published between September 2025 and July 2026.
The study also features contributions from companies such as Amazon Web Services (AWS), BGaming, Pentasia, and FinteqHub, as well as data from H2 Gambling Capital.
Key topics covered include the evolution of artificial intelligence, the strengthening of regulatory frameworks, the transformation of payment systems, player protection, new growth strategies, and commercial opportunities in various international markets.
Fellipe Fraga: Artificial Intelligence, Hyper-Personalization, and New Experiences
In the chapter The Long-Term View: Industry Voices, dedicated to the perspectives of international leaders on the future of the sector, Fellipe Eduardo Fraga, Chief Business Officer at Stellar Gaming, shares his vision on the transformations that could redefine iGaming over the coming decades.
Fraga anticipates significant progress toward hyper-personalized entertainment experiences, in which players will take on an increasingly central role and content will be tailored to their preferences, expectations, and consumption habits.
According to the executive, artificial intelligence will be one of the main drivers of this transformation, though he emphasizes that greater personalization must be accompanied by increasingly sophisticated mechanisms for responsible gaming and player protection.
Taking a long-term view, Fraga also highlights the potential of wearable devices and other connected technologies, which could gradually reduce dependence on smartphones and open up new possibilities for immersive experiences in sports betting and online casinos.
In this regard, he believes that, over the next 10 to 20 years, the most significant transformation may not be related solely to what users bet on, but rather to how and where they interact with gaming products.
Finally, Fraga emphasizes that one of the main challenges for the industry will be maintaining flexibility and the ability to adapt in the face of technological advances, changes in consumer behavior, and the evolution of society.
His contribution to the SOFTSWISS report provides a long-term perspective to a study that aims to help the industry anticipate changes, identify opportunities, and develop sustainable strategies in an increasingly competitive and regulated environment.
You can download the report here.
Edited by: @MaiaDigital www.zonadeazar.com
