FIRST.bet Brings the FIRST Cigar Lounge to SiGMA World
Rome.- October 21,2026 www.zonadeazar.com Cigars lit, whisky poured and tattoo needles buzzing: FIRST.bet brings a lounge like no other to SiGMA World in Rome
FIRST.bet, the Tier-1 sportsbook technology provider, will host the first cigar lounge in SiGMA’s history at SiGMA World in Rome this November.
The FIRST.bet cigar lounge sits outdoors between Hall 4 and Hall 6 and will be open every day of the expo. Delegates will find cigars, whisky, rum and comfortable seating, set apart from the noise of the show floor. The lounge is marked on the SiGMA World floor map.
The tattoo artists are back too. At SBC Summit Lisbon, more than 200 delegates left the FIRST.bet stand with a new tattoo. In Rome, two artists will be working in the lounge throughout the show, for anyone who wants a souvenir that lasts.
The FIRST.bet team will be based in the lounge for the whole show, hosting meetings with operators and partners.
The FIRST.bet Cigar Lounge is open to all delegates throughout SiGMA World Rome. Operators and platform partners are encouraged to book meetings in advance to secure priority seating, as availability is limited.
Book your meeting:
About FIRST.bet
FIRST.bet is a Tier-1 sportsbook technology provider: a fully managed, high-performance sportsbook engineered for speed, scale and precision across LatAm, Europe and Africa. Founded by former SBTech leaders, FIRST.bet delivers market-leading sportsbook technology with a proven track record in regulated markets. The company holds licences from the Malta Gaming Authority (MGA) and the Swedish Gambling Authority (Spelinspektionen) and is GLI-33 certified and ISO-audited.
FIRST.bet was named ‘Sportsbook Supplier of the Year’ at both the SBC Awards 2025 and the EGR LATAM Awards 2025, ‘Best Sportsbook Provider’ at BiS SiGMA South America 2026, and ‘Sports Betting Supplier of the Year’ at the EGR B2B Awards 2026; Founder and CEO Tom Light also received the ‘Individual Achievement Award’ at the EGR Awards 2026.
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