Genius Sports Appoints Drew Simon as Head of Content
Boosting immersive sports broadcasting
Brasil.- July 11, 2025 – www.zonadeazar.com Genius Sports has announced the appointment of Drew Simon as Head of Content, leading the company’s data-driven enhanced sports broadcasting strategy for global audiences.
Background and achievements
With over a decade at CBS as Senior Director of Graphic Production and Tech Innovation, Simon brings expertise in production, technology, and audience trends. He played a key role in developing NFL’s RomoVision, which won a 2022 Emmy for Technical Achievement.
Focus on innovation and brand partnerships
At Genius Sports, Simon will drive the creation of innovative broadcast formats and immersive ad inventory, enabling brands to engage with fans during key live sports moments.
In the 2024 NFL season, Genius Sports partnered with the Los Angeles Rams and Verizon to deliver enhanced game highlights for fans at SoFi Stadium.
Key statements
Drew Simon: “I’m thrilled to join Genius Sports and leverage its cutting-edge tools to transform how fans experience live sports.”
Matt Fleckenstein, CPO of Genius Sports: “Drew is the ideal leader to elevate our content strategy, driving next-level immersive broadcasting and advertising opportunities for our partners.”
Genius Sports continues to expand its AI and data-powered broadcasting leadership, working with leagues like the NFL, NBA, and Premier League alongside CBS, NBC, and ESPN.
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