GiG Powers PowerPlay Launch in Alberta’s Regulated iGaming Market
Canada.- 13 October 2026 | www.zonadeazar.com GiG Software has expanded its Canadian presence by powering the launch of PowerPlay Online Casino & Sportsbook in Alberta, one of the country’s newest regulated iGaming jurisdictions.
The deployment marks GiG’s fourth active brand in Alberta, reinforcing its Canadian growth strategy and demonstrating the scalability of its technology infrastructure for operators entering newly regulated markets.
PowerPlay Expands Across Canada
PowerPlay was already operating in Ontario, where it migrated to GiG’s technology ecosystem during 2025.
Following the development of their partnership in Ontario, both companies extended their collaboration into Alberta, which opened its regulated online gaming market in July 2026.
The expansion enables PowerPlay to offer online sports betting and casino products under the provincial regulatory framework while maintaining a technology infrastructure similar to its Ontario operations.
Regulatory Approval From the AGLC
PowerPlay secured registration with the Alberta Gaming, Liquor and Cannabis Commission (AGLC), the provincial authority responsible for overseeing gaming activities.
The operator works in partnership with Alberta iGaming Corporation under the province’s established regulatory system.
This registration allows PowerPlay to provide its online sportsbook and casino products within Alberta’s regulated market.
GiG’s Complete Technology Ecosystem
The launch incorporates GiG Software’s comprehensive suite of technology solutions.
The infrastructure includes:
- Player Account Management (PAM): the central platform for managing player accounts.
- SportX: GiG’s proprietary sportsbook engine.
- LogicX: a real-time rules and automation engine.
- DataX: an AI-driven data intelligence platform.
This integrated infrastructure enables operators to manage multiple operational functions through a unified technology ecosystem.
SportX Makes Its Alberta Debut
A key milestone of the launch is the first deployment of SportX within Alberta’s regulated betting market.
The sportsbook solution enables operators to tailor their offerings to local player preferences and jurisdiction-specific requirements.
Its capabilities include dynamic market segmentation, flexible odds and promotional management, and the integration of regulatory compliance rules directly into the technology.
Artificial Intelligence and Automation
The deployment also incorporates DataX, GiG’s artificial intelligence-powered data engine.
The platform is designed to process operational information and support data-driven commercial decisions.
Combined with LogicX, it enables automated processes and real-time adjustments across selected platform functions.
Scalable Technology Infrastructure
GiG highlighted that its modular architecture allows operators to replicate established operational models across different regulated markets without duplicating their entire technology infrastructure.
For PowerPlay, this meant leveraging the technology already deployed in Ontario to accelerate its expansion into Alberta.
The approach is designed to reduce operational complexity while allowing operators to adapt to new regulatory requirements.
Statements From Richard Carter
Richard Carter, CEO of GiG Software, described PowerPlay’s expansion as another important milestone in the company’s Canadian growth strategy.
Carter noted that the rapid deployment, shortly after Alberta’s market opened in July, demonstrated the scalability and flexibility of GiG’s technology.
He also highlighted that PowerPlay represents GiG’s fourth active brand in the province, reaffirming the company’s commitment to providing comprehensive technology infrastructure for regulated gaming markets.
Statements From Dean Serrao
Dean Serrao, CEO of PowerPlay, described the company’s entry into Alberta as an important step in its Canadian expansion.
He emphasised that the partnership with GiG had played a central role in enabling the company to build upon its established operations in Ontario.
Serrao also highlighted that the introduction of SportX alongside PowerPlay’s complete online casino offering provides Alberta players with a locally focused, regulated gaming experience.
He specifically pointed to the availability of instant Interac withdrawals as a feature particularly valued by Canadian customers.
Online Casino and Sports Betting Portfolio
Founded in 2018, PowerPlay provides an online gaming platform tailored to Canadian customers.
Its portfolio includes:
- More than 1,200 online casino games.
- Online slots.
- Table games.
- Live casino products.
- Sports betting across more than 40 sports.
The operator aims to combine these products with payment solutions designed around local customer preferences.
GiG Reaches Four Active Brands in Alberta
With PowerPlay’s launch, GiG now supports four active brands within Alberta’s regulated iGaming market.
The company previously secured registration as a technology supplier with the AGLC and began operating in the province when the market opened in July.
Earlier deployments included LuckyDays and Casino Time, which also relied on GiG’s technology infrastructure to enter Alberta.
Alberta’s Market Growth Potential
Alberta represents a significant growth opportunity for the North American iGaming industry.
According to industry estimates cited by GiG, annual Gross Gaming Revenue (GGR) could reach between €440 million and €625 million as the provincial market matures.
These forecasts reflect expectations surrounding a jurisdiction that began welcoming private operators under its regulated framework during 2026.
GiG’s International Presence
GiG Software develops technology solutions for online casino and sports betting operators across international markets.
The company maintains technology that is licensed, certified or adapted for more than 31 regulated jurisdictions worldwide.
Its Software-as-a-Service (SaaS) model provides operators with technology infrastructure designed to support market entry and operational expansion.
Next Steps and Impact
PowerPlay’s launch strengthens GiG’s Canadian footprint and expands its portfolio of active operators within Alberta’s regulated market.
The first deployment of SportX in the province also represents a milestone in GiG’s commercial strategy, introducing its sportsbook technology into a new jurisdiction.
As Alberta’s regulated market develops, technology providers’ ability to adapt platforms, integrate artificial intelligence solutions and meet local compliance requirements will remain important to industry expansion.
For GiG and PowerPlay, the new operation offers an opportunity to further develop their commercial partnership and increase their presence in Canada’s online betting industry.
Editó: @fonta
