iGB L!VE Returns to Amsterdam in 2027 with Revamped Event Format
Netherlands.- 4 November 2026 | www.zonadeazar.com iGB L!VE will return to Amsterdam in 2027, following two editions in London. Organisers confirmed that the event will take place on 14–15 July at the RAI Amsterdam convention centre.
The decision follows feedback from operators, affiliates and technology suppliers calling for a more focused event that delivers tangible commercial opportunities.
The return will introduce iGB L!VE 2.0, a redesigned format prioritising strategic meetings, specialised networking and participation from senior industry executives.
Amsterdam Regains the Event After Two Years
The international iGaming exhibition relocated from Amsterdam to London in 2025, holding two editions at ExCeL London.
However, following an assessment of participant feedback, organisers decided to return to the event’s original home.
The move also changes the previously announced dates for the 2027 edition.
The exhibition will take place on 14–15 July, one week later than originally scheduled for London.
iGB L!VE 2.0 Focuses on Commercial Outcomes
Organisers described iGB L!VE 2.0 as a comprehensive evolution rather than simply a change of venue.
The updated format aims to move away from traditional exhibition activities and focus on higher-value commercial engagement.
Its principal priorities include:
- Meetings between buyers and suppliers.
- Increased participation from senior decision-makers.
- Private commercial negotiations.
- Specialist industry networking.
- Opportunities to establish strategic partnerships.
The objective is to facilitate meaningful agreements and improve the value of time spent attending the event.
Stuart Hunter Explains the Decision
Stuart Hunter, Managing Director of WorldGaming, said the decision followed an extensive period of consultation with industry participants.
According to Hunter, recurring feedback emerged over the previous two years concerning the aspects of the exhibition that attendees valued and those requiring improvement.
He explained that organisers recognised the need to act on the industry’s comments rather than simply acknowledge them.
Hunter also emphasised that returning to Amsterdam would reconnect the event with a city where many important commercial relationships within international iGaming were established.
Operators, Affiliates and B2B Suppliers
The new edition will focus particularly on three important industry segments:
- Operators: online casino and sports betting businesses.
- Affiliates: companies specialising in traffic acquisition and digital marketing.
- B2B suppliers: developers of technology, platforms and iGaming solutions.
Organisers intend to attract decision-makers and businesses seeking commercial partnerships.
The format will combine strategic discussions with tailored networking opportunities for different professional groups.
New Content and Specialist Topics
The iGB L!VE 2.0 programme will address key commercial and technological challenges facing the industry.
Principal topics will include:
- Online casino content tailored to local markets.
- Sports betting technology.
- Advanced search engine optimisation strategies.
- Automated regulatory compliance.
- CPA and revenue-share commercial agreements.
- Partnership development between operators and affiliates.
The programme aims to provide practical insights connected directly to business growth and market development.
Industry Feedback Shapes the New Strategy
WorldGaming explained that the revised model responds to conversations with operators, affiliates and technology partners.
Organisers believe professionals increasingly value targeted meetings and relevant contacts over activities that offer limited commercial opportunities.
Consequently, the 2027 edition will prioritise the quality of participants and the depth of business relationships.
The intention is to establish a more focused platform for meaningful industry engagement.
Changes Within the Event Industry
The return to Amsterdam also comes amid corporate changes in the international events industry.
Clarion Events, associated with the organisation of iGB L!VE, was acquired by Informa in a transaction valued at approximately £2.24 billion.
The new phase coincides with a review of the exhibition’s commercial positioning.
Organisers had previously outlined expansion targets for London, including ambitions to attract 35,000 visitors and more than 550 exhibitors and sponsors by 2028.
The decision to return to the Netherlands represents a change from that earlier strategy.
Registration and Exhibitor Bookings
Organisers confirmed that registration and exhibitor rebooking details will be announced shortly.
The venue will be RAI Amsterdam, one of the Netherlands’ principal convention centres.
The programme will combine commercial meetings, specialist content and professional networking activities.
Companies interested in attending or exhibiting should monitor forthcoming announcements for participation details.
Industry Impact and Next Steps
iGB L!VE’s return to Amsterdam represents a significant development within the international iGaming events calendar.
The revised format seeks to combine the exhibition’s established industry position with a more commercially focused experience.
Returning to RAI Amsterdam on 14–15 July 2027, iGB L!VE will prioritise strategic meetings, senior executive participation and commercial negotiations as the foundations of its next chapter.
Organisers will continue releasing information about the programme, registration and commercial opportunities associated with iGB L!VE 2.0.
Edited by: @fonta
