IGSA Publishes Guide on Ethical Use of Artificial Intelligence in Gaming

Global association launches recommendations to ensure responsible adoption of AI in gaming and betting operations
USA.- July 29, 2025 www.zonadeazar.com The International Gaming Standards Association presents a key document that guides operators, regulators, and suppliers on best practices in the use of artificial intelligence within the gaming industry.
The International Gaming Standards Association (IGSA) has released a new best practice guide focused on the ethical and responsible use of artificial intelligence (AI) in the global gaming industry. The document provides a framework for the design, implementation, and oversight of automated systems used in casinos, sports betting platforms, iGaming, and other regulated verticals.
Given the rapid growth in the use of AI-based algorithms and tools—from recommendation engines and fraud detection to content personalization and responsible gaming management—the guide seeks to ensure that these technologies are applied transparently, securely, and without harmful biases.
Key guidelines include:
- Algorithmic transparency: ensuring that AI models are auditable and explainable.
- Prevention of bias: avoiding discrimination or imbalance in automated decision-making.
- Player protection: using AI to identify risky behavior and promote responsible gaming.
- Regulatory compliance: alignment with local and international regulations on data processing and automation.
The initiative reinforces IGSA’s role as a leading authority on technology governance in gaming, providing practical tools for operators, regulators, and software developers alike.
In a context where artificial intelligence is rapidly transforming the industry, this publication comes at a key moment to build user trust, mitigate legal and operational risks, and ensure the ethical adoption of emerging technologies.
Edited by: @MaiaDigital www.zonadeazar.com