Imagine Live Partners with Gaming1 to Expand into Two European Markets
Belgium.- 3 November 2026 | www.zonadeazar.com Imagine Live, an international live casino content provider, has announced a strategic partnership with Gaming1 to introduce its portfolio into the regulated markets of Belgium and the Netherlands.
Announced on 2 November 2026, the agreement marks Imagine Live’s first operator partnership in both countries.
The collaboration will enable the integration of live dealer games and interactive game show formats into Gaming1’s platforms, including its established Circus brand.
Imagine Live Enters Two New Markets
The partnership represents another step in Imagine Live’s European expansion strategy, supporting wider distribution through agreements with established operators.
Gaming1 will become the provider’s first operator partner in Belgium and the Netherlands.
The agreement covers the gradual introduction of Imagine Live’s portfolio, with content and distribution arrangements adapted to the regulatory requirements of each jurisdiction.
The companies have not yet announced specific commercial launch dates.
Circus to Expand Its Live Casino Portfolio
One of the partnership’s principal objectives is to expand Gaming1’s digital entertainment offering.
Through the integration, the company will be able to introduce Imagine Live’s content across its platforms, including the Circus brand.
The planned products include:
- Traditional live dealer casino games.
- Gaming tables streamed from dedicated studios.
- Interactive game show entertainment formats.
- Experiences adapted to the requirements of regulated markets.
The integration will allow Gaming1 to diversify its portfolio with content from a specialist live casino supplier.
Imagine Live Operates More Than 200 Live Tables
Founded in 2022, Imagine Live has developed an international infrastructure dedicated to producing and distributing live casino content.
The company operates production studios in Armenia, Romania and Spain, where it develops its gaming portfolio.
Its operations currently include:
- More than 200 live gaming tables.
- 19 game types.
- Production studios across three countries.
- A portfolio combining traditional casino games and interactive entertainment formats.
This infrastructure enables the supplier to adapt its products to different operators and international markets.
Nadiya Attard Highlights International Expansion
Nadiya Attard, Chief Commercial Officer at Imagine Live, highlighted the significance of the agreement for the company’s growth.
She described securing the company’s first operator launches in Belgium and the Netherlands as an important achievement since Imagine Live’s establishment in 2022.
Attard also emphasised the investment made in developing the company’s portfolio and the infrastructure required to support international expansion.
According to the executive, working with an established operator such as Gaming1 provides an opportunity to bring those investments into new markets and build a long-term commercial relationship.
Gaming1 Brings Technology and Regulatory Expertise
Gaming1 is an established gaming group specialising in land-based and digital gambling operations, with extensive experience in technology development and entertainment platforms.
Founded in 1992 in Liège, Belgium, the company has expanded its activities across several European markets.
Its operational experience and knowledge of local regulatory requirements will play a central role in implementing the partnership.
The agreement combines Gaming1’s infrastructure with Imagine Live’s content portfolio while maintaining the technical standards required in each country.
Regulatory Compliance and Player Protection
Both companies emphasised that the partnership’s implementation will be subject to the regulatory requirements of Belgium and the Netherlands.
Their stated priorities include:
- Compliance with local legislation.
- Technical product quality.
- Player protection.
- Content adaptation for each jurisdiction.
- Responsible implementation of new entertainment experiences.
The scope and timing of each launch will be determined in accordance with the conditions applicable to the respective markets.
Gaming1 Reaffirms Responsible Gambling Commitment
Charlène Renier, Public Relations and External Communication Manager at Gaming1, emphasised that the agreement reflects the group’s strategy of combining technological innovation with responsible entertainment.
She explained that the collaboration demonstrates Gaming1’s commitment to technical quality, regulatory compliance and player protection.
Renier also highlighted the importance of respecting the specific requirements of the Belgian and Dutch regulated markets.
The company considers these priorities essential when integrating new content into its platforms.
Imagine Live Continues European Growth
Since launching in 2022, Imagine Live has pursued an international expansion strategy based on commercial agreements with operators and content distributors.
The partnership with Gaming1 creates a new route for bringing its products to players in regulated European markets.
The supplier also aims to develop additional commercial relationships with licensed operators.
Expanding its production infrastructure and gaming portfolio remains central to this strategy.
Industry Impact and Next Steps
The agreement will enable Imagine Live to strengthen its commercial presence in Belgium and the Netherlands, while Gaming1 gains access to additional live casino content.
Implementation will depend on the technical and regulatory requirements applicable to each jurisdiction.
With more than 200 live tables, 19 game types and studios in three countries, Imagine Live is strengthening its European expansion through a partnership with Gaming1, which will integrate its content into platforms including Circus.
The next steps will involve completing the technical integrations and establishing commercial launch schedules for both markets.
Edited by: @fonta
