Inspired and William Hill Expand Virtual Sports Partnership

UK.- July 18, 2025 www.zonadeazar.com New content, more events and a dedicated channel enhance in-shop betting

Inspired Entertainment has announced the expansion of its long-standing partnership with William Hill, introducing a comprehensive upgrade to virtual sports offerings in UK retail locations.

Key updates include

  • New and updated virtual horse and greyhound racing events

  • Launch of a third broadcast channel exclusively for virtual racing

  • Approximately 300 additional daily virtual sports events

Brooks Pierce, President and CEO of Inspired, stated:

“Inspired’s enhanced Virtual Sports products will offer William Hill customers an unparalleled experience, featuring newly refreshed 2D content and state-of-the-art titles like V-Play Horses Chase and V-Play US Horses.
This next chapter in our 20+ year relationship with William Hill underlines our shared commitment to innovation, quality, and customer satisfaction in the UK retail betting space.”

Jon Sanders, Head of Retail Gaming at William Hill, added:

“We’re always looking for new ways to elevate the customer experience in our shops, and this enhanced virtual offering is a significant step forward.
Working with Inspired, we’re excited to bring even more variety, energy and quality to our overall retail product range, helping us to engage customers up and down the country.”

The contract renewal reaffirms Inspired’s key role in William Hill’s strategy across gaming, interactive, and virtual sports segments, driving growth and innovation in the dynamic UK retail betting industry.

Edited by: @MaiaDigital www.zonadeazar.com

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