Jaime Vives Pinedo Takes Office as President of Coljuegos
Colombia.- 6 October 2026 | www.zonadeazar.com Jaime Vives Pinedo has formally taken office as president of Coljuegos, the state-owned organisation responsible for administering Colombia’s gaming monopoly.
The new president will oversee the country’s different gaming verticals, including both land-based and online operations.
Official Appointment
Vives Pinedo assumed the position following his appointment under Decree 1430 of 2026.
His formal inauguration completes the leadership change previously announced and opens a new stage for Colombia’s gaming regulator.
Professional Background
The new Coljuegos president holds a degree in Business Administration from Universidad Santo Tomás.
He also completed a postgraduate specialisation in Senior Management at Universidad del Magdalena.
More Than 30 Years of Experience
Vives Pinedo has more than three decades of management experience.
His professional career has mainly involved senior roles in production and commercial businesses, giving him extensive experience in organisational leadership.
Tackling Illegal Gambling
One of the key priorities announced for his tenure is strengthening action against illegal gambling activity.
Throughout 2026, Coljuegos has increased enforcement, territorial oversight and sanctions targeting unauthorised operators and gaming activity.
Protecting Exploitation Rights
The new president will also prioritise stronger collection of gaming exploitation rights.
These payments represent one of the industry’s main contributions towards financing Colombia’s public healthcare system.
Statements
Vives Pinedo said it was an honour to lead an organisation that generates significant resources for Colombians’ healthcare.
He said his mission will be to firmly combat illegal gambling while increasing revenue directed towards the country’s subsidised health system.
Market Supervision
Coljuegos oversees several gaming segments.
These include:
- Land-based gaming.
- Sports betting.
- Online gaming.
- Novel gaming products.
- Raffles and promotional games.
- Other authorised verticals.
The new administration will be responsible for maintaining regulatory and commercial oversight across these areas.
Healthcare Revenue
Generating funds for healthcare will remain another central objective.
Between January and August 2026, Coljuegos collected approximately COP977.22 billion for transfer to the subsidised health system.
That represented growth of 39% compared with the corresponding previous period.
Digital Market
Online gaming and sports betting continue to grow in importance for the regulator.
The expansion of Colombia’s digital market requires stronger controls covering licensed operators, advertising, payments, technical compliance and illegal activity.
Industry Context
Colombia operates one of Latin America’s most established regulated online gaming markets.
Vives Pinedo takes office at a time of revenue growth, continued digital expansion and increasing enforcement pressure against unauthorised gambling.
Next Steps or Impact
The new administration will be expected to strengthen action against illegal gaming while improving revenue collection from regulated operators.
Coljuegos’ performance over the coming months will help determine how Colombia balances market growth, regulatory compliance and the generation of funding for public healthcare.
Editó: @fonta
