Luckbet Launches Blood Donation Drive in Brazil

A Bet That Saves Lives

Brazil.- July 17, 2025 www.zonadeazar.com  Luckbet, the sports betting and online casino platform, has launched a nationwide campaign to encourage blood donation in Brazil, emphasizing that the most important bet is the one made for life.

Brazil Needs More Donors

Currently, only 1.4% of Brazilians are regular blood donors, while WHO recommends between 3% and 5%. The campaign aims to raise public awareness about the importance of donating blood, addressing misinformation and myths.

Betting and Solidarity Aligned

“The campaign’s purpose is to show that the most valuable bet is not on a game but on an act of empathy that saves lives,” said Ivan Dutra, CEO of Luckbet, announcing upcoming partnerships with blood centers to encourage staff and customer participation.

Nationwide Campaign Impact

The campaign video, produced by Agencia Renca, aired on TV Globo and is competing for the TVCA Communication Award. The action ends with the message:

“Only 1.4% of the population donates blood. It’s time for more people to bet on this.”

🔗 Editó: @_fonta www.zonadeazar.com