Parimatch signs Sleeve Sponsorship deal With Leeds United

The brand will feature on the 2025/26 Premier League kit

Partnership includes visibility at the stadium, training ground, and across media channels.

Leeds United partners with Parimatch for the new season

U.K.- July 30, 2025 www.zonadeazar.com  Leeds United, back in the Premier League this season, has announced a new sponsorship deal with Parimatch, a leading global entertainment and betting brand with over 30 years of experience.

Starting from the 2025/26 season, the Parimatch logo will appear on the left sleeve of the club’s official home and alternate jerseys worn by the men’s first team.

Partnership beyond the kit

In addition to the shirt sleeve sponsorship, Parimatch branding will be displayed at Elland Road Stadium, Thorp Arch Training Ground, pitchside LED boards, and in club media environments. Both brands will launch creative campaigns and digital activations throughout the season.

Leadership statements

Sergey Portnov, CEO of Parimatch, stated:

“This is more than a partnership – it’s a powerful alliance between two brands with the same ambition: to win. Leeds United stands for leadership, history, and dreams.”

Morrie Eisenberg, Leeds United’s Commercial Director, added:

“Parimatch is a trusted name in the sports industry. We look forward to delivering impactful campaigns together.”

🔗 Editó: @_fonta www.zonadeazar.com