Principle Networks Completes Wi-Fi Rollout Across 80 Buzz Bingo Clubs
United Kingdom.- 29 October 2026 | www.zonadeazar.com Principle Networks, a UK-based technology consultancy and managed network services provider, has completed the deployment of approximately 1,000 Cisco Meraki wireless access points across Buzz Bingo’s 80 clubs in England and Scotland.
The project represents the first major milestone in a five-year technology partnership announced in February 2025, designed to modernise the operator’s digital infrastructure.
The initiative forms part of Buzz Bingo’s wider £25 million transformation programme, which includes venue improvements, new technology and an enhanced customer experience.
Technology Upgrade Across 80 Clubs
The project has modernised wireless connectivity infrastructure throughout Buzz Bingo’s 80 land-based venues.
Approximately 1,000 Cisco Meraki devices have been installed to provide more reliable connections and simplify the management of digital services.
The deployment covered premises with different architectural characteristics and operational requirements.
Principle Networks therefore carried out individual assessments to determine access point locations and achieve appropriate wireless coverage at each club.
Cisco Meraki Enables Cloud-Based Network Management
A central benefit of the new infrastructure is the ability to manage wireless devices through a unified cloud platform.
Cisco Meraki technology allows teams to monitor, configure and troubleshoot network equipment remotely.
Its main capabilities include:
- Centralised access point management.
- Network performance monitoring.
- Remote identification and resolution of connectivity issues.
- Integration of connected devices.
- Network security and management tools.
This approach reduces the need to manage every venue independently and supports more efficient maintenance across a geographically distributed estate.
Infrastructure Tailored to Individual Venues
Differences between Buzz Bingo’s buildings presented an important challenge during implementation.
The operator’s clubs vary considerably in size, age, layout and connectivity requirements.
To address these differences, Principle Networks developed individual installation plans for each location.
Technical teams assessed wireless coverage requirements and identified suitable access point positions.
The objective was to deliver a consistent technology experience without imposing an identical infrastructure design on buildings with different characteristics.
Statements From Buzz Bingo’s Chief Technology Officer
David Cutts, Chief Technology Officer at Buzz Bingo, highlighted the importance of technology in the evolution of the business.
“The concept of bingo has evolved. Today, customers have a wide range of choices of how they want to play — and our omnichannel approach is unique — with technology sitting at the heart,” he stated.
Cutts also praised the partnership with Principle Networks.
“Principle Networks demonstrated a deep understanding of our objectives and had the expertise required to deliver them,” he added.
His comments reflect Buzz Bingo’s intention to integrate technology with its different entertainment products and customer experiences.
Principle Networks Highlights Reliable Connectivity
Russell Crowley, Co-Chief Executive Officer of Principle Networks, emphasised the importance of connectivity for businesses operating across multiple locations.
“For businesses operating across multiple locations, reliable connectivity is fundamental to delivering a consistent customer experience,” he said.
Crowley also highlighted the challenges of working with different types of buildings.
“When every building is different, achieving that consistency requires more than simply installing new technology,” he explained.
He added that the project demonstrates the importance of understanding individual venues and designing infrastructure around their specific requirements.
Supporting Connected Devices and Digital Services
The upgraded network will support the digital services Buzz Bingo provides throughout its clubs.
Applications include:
- Electronic bingo terminals.
- Customer-facing touchscreen devices.
- Self-service kiosks.
- Internal communication and management systems.
- Internet of Things (IoT) equipment.
Centralised connectivity will also support the introduction of additional technology during the coming years.
These services form part of Buzz Bingo’s strategy to integrate land-based entertainment with its digital offering.
Buzz Bingo Invests £25 Million in Club Transformation
The wireless upgrade forms part of a wider £25 million investment programme undertaken by Buzz Bingo.
Supported by funding from Barclays, the initiative includes:
- Technology infrastructure upgrades.
- Modernisation of venue interiors.
- Improvements to food and beverage services.
- Installation of electronic gaming devices.
- Enhancements to the overall customer experience.
The programme aims to adapt venues to changing consumer preferences and strengthen the competitiveness of land-based bingo.
More Than 10,000 Electronic Bingo Touchpads
Buzz Bingo has also invested in customer-facing gaming technology.
The operator has introduced more than 10,000 electronic bingo touchpads across its club network.
According to the company, these investments, alongside improved connectivity, contributed to a 5.6% increase in electronic play.
The growth reflects greater use of digital gaming formats within traditional bingo venues.
The operator believes technology can expand participation options and improve the accessibility of its products.
First Combined Revenue and Admissions Growth Since 2007
During 2025, Buzz Bingo reported an important commercial milestone.
The company recorded its first simultaneous increase in revenue and admissions since 2007.
The performance coincided with investment in infrastructure and new entertainment experiences.
These results supported the operator’s strategy of modernising its clubs and strengthening its omnichannel business model.
Buzz Bingo considers technology an important tool for maintaining engagement among existing customers while appealing to new generations of players.
Omnichannel Strategy Serving More Than One Million Members
Buzz Bingo is one of the UK’s leading bingo operators and forms part of Buzz Group Ltd.
The business operates 80 clubs across England and Scotland and serves more than one million members.
Its activities combine land-based venues with digital services available on computers, mobile phones and tablets.
The online offering uses Playtech software and integrates with the company’s retail estate through a single-wallet system introduced in 2022.
This structure supports a more connected customer experience across different channels.
Next Steps for the Technology Partnership
Completing the wireless access point deployment represents the first major milestone in the five-year agreement signed in February 2025.
Throughout the remaining term, Principle Networks will continue working alongside Buzz Bingo’s internal technology team.
Responsibilities will include managing, monitoring and developing the network as the operator’s digital requirements evolve.
The deployment of approximately 1,000 Cisco Meraki access points across 80 clubs marks an important stage in Buzz Bingo’s modernisation strategy, combining technology, connectivity and land-based entertainment through a £25 million investment programme.
Edited by: @fonta
