Santos and 7K Host Exclusive Fan Event in São Paulo

Encontro 7K brings the game-day spirit to Vila Madalena

Brasil.- July 29, 2025 www.zonadeazar.com  On Saturday (26), Santos FC and its main sponsor 7K held the Encontro 7K event in a São Paulo bar for members and fans. The event coincided with the Santos vs. Sport match in the Brazilian Championship.

Beer, giveaways, and live match broadcast

The first 50 club members received a double beer, custom cups, and entered a raffle for an official jersey. The match was streamed live, creating an electrifying atmosphere.

Tattoos and club legends on site

Club legends like Abel, Domingos, Madson, and João Paulo attended. Madson even joined fans in the flash tattoo activation, making the moment unforgettable.

Boosting fan engagement with Sócio Rei

Marketing Executive Caio Lacerda emphasized the initiative as a way to reward Sócio Rei members and attract new ones. Ana Gaming’s Wellingthon Vieira added that fans enjoyed “a unique and entertaining experience.”

🔗 Editó: @_fonta www.zonadeazar.com