SBC Summit Europe 2027 to Focus on Regulated Markets

Netherlands.- 9 October 2026 | www.zonadeazar.com SBC Summit Europe 2027 will aim to become a central meeting point for operators, regulators, policymakers and suppliers across the European gaming industry.

The event will take place from 19 to 21 April 2027 at RAI Amsterdam, with regulated European markets positioned at the heart of the programme.

More Than 8,000 Attendees

SBC expects to welcome more than 8,000 industry professionals over the three-day event.

The organiser is also targeting:

  • More than 3,000 operator representatives.
  • More than 1,800 affiliates and performance marketers.
  • More than 250 exhibitors.
  • More than 200 speakers.

Greater Regulated Operator Presence

A key objective will be to increase participation from licensed operators across Europe’s major jurisdictions.

SBC intends to bring together both large international groups and major national brands.

Regulators in the Conversation

The organiser will also strengthen the presence of regulatory authorities.

The event will leverage partnerships with the International Association of Gaming Regulators, IAGR, and International Masters of Gaming Law, IMGL, alongside relationships with national regulators and industry associations.

Europe as a Fragmented Market

SBC argues that Europe cannot be treated as a single gambling market.

Individual jurisdictions differ significantly across areas including:

  • Taxation.
  • Advertising.
  • Player protection.
  • Licensing.
  • Technology.
  • Channelisation.
  • Consumer behaviour.

The conference will provide a platform to compare those different approaches.

Channelisation and Offshore Gambling

One major theme will be the ability of regulated markets to keep consumers within licensed operators.

Offshore gambling growth and the balance between consumer protection and commercial competitiveness will feature prominently.

Tax and Advertising

The programme will also examine the impact of higher taxes and stricter advertising rules.

Both issues have become central challenges across many mature European gambling markets.

Player Protection and Affordability

Player protection and affordability will receive significant attention.

Operators and regulators will be able to compare approaches to intervention while considering the potential effect on user experience and channelisation.

Technology and Compliance

The agenda will also explore technology shaping the next generation of regulated gaming.

Topics will include:

  • Compliance technology.
  • Payments.
  • Sports betting platforms.
  • Sports data.
  • Casino.
  • Artificial intelligence.
  • Marketing.
  • Changing player behaviour.

Four Stages and Eight Tracks

The conference will feature at least four simultaneous stages.

Content will be structured across more than eight thematic tracks covering commercial, operational and regulatory priorities.

Amsterdam as an Annual Meeting Point

SBC intends to establish Amsterdam as an annual home for Europe’s regulated gaming industry.

The city therefore returns to a prominent position within the international iGaming events calendar.

Separate From SBC Summit Lisbon

SBC Summit Europe will operate separately from the global SBC Summit in Lisbon.

Amsterdam will focus specifically on European markets and regulation, while Lisbon will continue as SBC’s flagship global event.

Next Steps or Impact

SBC Summit Europe 2027 is designed to create a forum where regulation, operations and technology can be discussed together.

Its focus on licensed operators and regulators reflects a European industry increasingly shaped by taxation, advertising restrictions, offshore competition and stronger player-protection requirements.

The inaugural Amsterdam edition will take place from 19 to 21 April 2027.

Editó: @fonta

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