SIS Boosts Competitive Gaming with New Leadership

UK.- July 29, 2025 www.zonadeazar.com SIS (Sports Information Services), the leading multi-content provider of 24/7 live betting services, has announced a new Competitive Gaming leadership team as it looks to build on the product’s established international success.

The move sees Peter Camden step into the role of Head of Competitive Gaming Product, with Stephen Maguire becoming Head of Competitive Gaming Operations and Aaron St Pierre now the Head of Sports Trading.

With just under a decade’s worth of combined service working for the UK-based supplier, the trio have been influential in growing the vertical’s global footprint across Europe, Asia, Africa, Latin America and the US.

The high-integrity, end-to-end esports betting product presents round-the-clock, short-form betting opportunities across 225,000 annual eBasketball and eSoccer events, adding as much as 10% in value for its partner sportsbooks.

The trio of promotions arrive at an exciting time for SIS, with continued enhancements to the Competitive Gaming portfolio and the vertical’s geographical expansion forming key parts of the supplier’s ambitious plans.

Andy Purkiss, Chief Operating Officer at SIS, said: “Peter, Stephen and Aaron have been critical in driving Competitive Gaming’s extensive offering to our large network of international operators. We are delighted to see the trio step into roles that will allow us to continue to flourish.

“Their leadership, expertise and passion for the product leave us confident we will unlock even greater value for our partners moving forward, scaling our presence in key markets while setting the industry standard for integrity-led, data-rich betting content.”

Edited by @pererarte   www.zonadeazar.com