Sportradar Highlights Brazil’s Betting Market Potential

Sergio Floris: “Brazil is a Priority for Global Expansion”

Brasil.- July 17, 2025 www.zonadeazar.com Brazil’s Managing Director, Sergio Floris, emphasized that any major company aiming for global expansion will consider Brazil a priority, noting the country is establishing a regulated market that encourages sustainable investments.

Sponsorship Growth in Brazilian Football

Floris stated that the surge in betting sponsorships on club jerseys is driven by market growth and formal regulation, along with Brazilian clubs’ success in international competitions, boosting global visibility.

The Future of Sponsorship and Regulation

Sportradar sees regulation as key for stability, transparency, and consumer protection, which attracts further investments and strengthens the industry long-term, despite initial compliance challenges.

Commitment to Integrity

Floris highlighted that Brazil has dropped from the top ranking in suspicious matches due to efforts by the CBF, clubs, and operators, emphasizing Sportradar’s partnership with Brazil’s Ministry of Finance to monitor and report suspicious activities.

Expansion Plans in Brazil

Sportradar plans to integrate iGaming services, form partnerships with major companies, and continue strengthening its local presence with high-quality, localized offerings.

“We have exciting agreements to announce soon, reinforcing our commitment to integrity and the sustainable development of Brazil’s betting market,” Floris concluded.

🔗 Editó: @_fonta www.zonadeazar.com