Sportradar Launches ‘Bettor Sense’ to Enhance Responsible Gaming

New AI tool helps detect risk behavior and enables timely interventions

BETesporte becomes the first operator in Brazil to implement the solution.

Sportradar strengthens its user protection strategy

Suiza.- July 30, 2025 www.zonadeazar.com  Sportradar Group AG has launched Bettor Sense, an AI-powered solution designed to detect early signs of problematic gaming behavior. It offers data-driven, preventive, and personalized protection for end users.

BETesporte, a major supporter of Brazilian football, is the first operator in Brazil to adopt the tool, aligning with the country’s new regulatory framework.

Innovation aligned with integrity and compliance

Bettor Sense leverages behavioral research to enable customized interventions, helping operators act quickly and responsibly. The tool is fully regulation-compliant and supports brand integrity.

BETesporte has also joined the Sportradar Integrity Exchange, a global network for sharing suspicious activity directly with the company’s Integrity Services team.

Leaders speak out

Tom Mace, SVP of Integrity and Regulatory Services at Sportradar, said:

“This partnership marks a milestone in our mission to support a safer and more sustainable betting ecosystem.”

Marcos Pereira, CEO of BETesporte, stated:

“With Bettor Sense and the Integrity Exchange, we are deepening our commitment to safe and ethical betting for all our users.”

🔗 Editó: @_fonta www.zonadeazar.com