Sunbet Renews Bede Gaming Partnership Following 36% Revenue Growth
South Africa.- 21 October 2026 | www.zonadeazar.com Sunbet, the online betting and gaming division of Sun International, has announced the renewal of its technology agreement with Bede Gaming, extending a partnership that has lasted almost a decade.
Announced on 20 October 2026, the renewal follows another period of strong performance for the South African operator as it continues expanding its digital business across Africa.
According to Sun International’s first-half 2026 financial results, Sunbet recorded a 36% year-on-year increase in revenue, while overall iGaming gross gaming revenue (GGR) grew by 43%.
Nearly a Decade of Technology Collaboration
Sunbet and Bede Gaming began working together in 2017, establishing a technological relationship that has supported the operator’s digital development.
Bede provides an internationally configurable platform enabling Sunbet to manage multiple gaming products and adapt its operations to individual market requirements.
The partnership includes:
- Comprehensive iGaming platform technology.
- Sportsbook integration with Kambi.
- Customer relationship management capabilities through Xtremepush.
- Infrastructure adaptable to different jurisdictions.
- Technology supporting business growth and international expansion.
The renewed agreement will maintain this technological foundation while supporting further product and platform development.
Expansion into Botswana and Namibia
One of the partnership’s most significant achievements has been Sunbet’s expansion beyond South Africa.
The brand currently operates across three African markets:
South Africa: its home market and primary operational base.
Botswana: where Sunbet expanded in 2024, strengthening its regional presence.
Namibia: where the operator launched during 2026, once again supported by Bede Gaming’s technology.
Sunbet aims to leverage the flexibility of Bede’s platform to develop products tailored to local player preferences and regulatory requirements.
Executive Comments
Simon Gregory, CEO of Sunbet, welcomed the renewal and highlighted the company’s financial performance and expansion ambitions.
He explained that operating across three markets demonstrates the progress of Sunbet’s digital growth strategy.
Gregory also praised Bede Gaming’s collaboration and proactive support over the years, highlighting further developments planned for the partnership.
Meanwhile, Kirsty Stewart, Chief Legal & Client Success Officer at Bede Gaming, expressed her satisfaction with the agreement’s extension.
Stewart highlighted the success achieved by Sunbet throughout their collaboration and reaffirmed Bede’s commitment to supporting the operator’s continued development.
Next Steps and Impact
The renewal represents another step in Sun International’s strategy to strengthen its digital business and expand its presence across African markets.
With growing revenue and operations in three countries, Sunbet will continue developing its technology platform alongside Bede Gaming.
For the wider iGaming industry, the partnership demonstrates the importance of scalable infrastructure, specialised integrations and long-term technology agreements.
It also illustrates how combining technological capabilities with regional expertise can support operators expanding into additional regulated markets.
Editó: @fonta
