Treasure Island Expands OPTX Partnership Across Casino Operations
United States.- 7 October 2026 | www.zonadeazar.com Treasure Island Las Vegas has expanded its partnership with OPTX to bring the AI-powered analytics platform into additional core areas of its casino operation.
The expansion comes less than four months after the property initially deployed OPTX Slots and Slots AI.
Initial Partnership in May
Treasure Island first selected OPTX to strengthen management of its slot floor.
The platform introduced advanced analytics and artificial intelligence designed to help teams make faster and more informed decisions.
Expansion Into New Areas
Following the initial deployment, Treasure Island has now extended OPTX into:
- Player development.
- Marketing & events.
- Table games.
The move transforms what began as a slot-focused implementation into a broader operational technology strategy.
More Connected Player View
The expanded deployment will allow Treasure Island to connect more information around player behaviour.
The objective is to build a more unified view that can help identify opportunities and improve engagement with casino guests.
Real-Time Decision-Making
OPTX is designed to turn operational information into more immediate action.
Treasure Island aims to move beyond retrospective reporting towards more proactive, data-driven decision-making in real time.
Reinvestment Management
The platform will also support more effective player reinvestment.
This includes helping teams determine which customers should receive incentives, promotions or personalised attention based on behaviour and value.
Team Productivity
Improving internal efficiency is another central objective.
Bringing different casino departments onto the same platform can reduce manual processes and give employees faster access to relevant information.
Statements
Treasure Island Las Vegas President of Slot Operations and Loyalty Marketing Pascal Tang said the value demonstrated within the slot operation quickly highlighted the opportunity to expand the technology.
He said the broader deployment gives teams a more connected view of the business and better access to information needed for decisions and guest engagement.
OPTX Highlights Rapid Expansion
OPTX Co-CEO Brooke Fiumara said the expansion demonstrates how quickly a focused technology partnership can develop when an operator sees value.
She noted that the relationship grew from Slots and Slots AI into several of Treasure Island’s core operating areas in less than four months.
Platform Approach
For OPTX, the deal reinforces its strategy of providing a modular casino technology platform.
Operators can begin with one specific business requirement and add further capabilities as their needs and strategy evolve.
AI Across Land-Based Casinos
The expansion also reflects the growing adoption of artificial intelligence within land-based gaming.
Casino operators are increasingly using these tools to combine player, game-performance, marketing and operational data within more connected systems.
Next Steps or Impact
Treasure Island will continue expanding its use of OPTX with the goal of connecting more teams, data and decisions within a common technology infrastructure.
What began as a focused investment in slot intelligence is becoming a broader operational strategy designed to improve productivity, personalisation and real-time responsiveness across the casino.
Editó: @fonta
