Wazdan Expands Distribution Through Games Valley Partnership
Malta.- 2 October 2026 | www.zonadeazar.com Wazdan has signed a new partnership with Games Valley to expand distribution of its games portfolio through the provider’s aggregation platform.
The agreement will make Wazdan content available to a broader network of operators and players through infrastructure built around technology, data and content optimisation.
Portfolio Integration
Games Valley will add Wazdan’s games to its aggregation platform.
The company currently provides access to more than 15,000 titles from multiple suppliers.
The integration gives Wazdan a wider commercial reach without requiring separate connections with each operator.
Hold the Jackpot™
The offering will include games featuring Wazdan’s proprietary Hold the Jackpot™ mechanic.
The feature forms part of the supplier’s core engagement toolkit across its slot portfolio.
Mighty Crown: Empire of Gold
Recent release Mighty Crown™: Empire of Gold is also among the content highlighted through the partnership.
The title forms part of Wazdan’s strategy of extending the availability of its latest games across additional distribution channels.
“Smarter Aggregation”
Games Valley operates through what it calls “Smarter Aggregation”.
The approach goes beyond simply connecting operators with games by combining:
- Content.
- Technology.
- Operational tools.
- Data intelligence.
- Portfolio optimisation.
Operator Tools
The platform allows operators to manage and analyse game performance.
Games Valley aims to use data to help partners better understand which titles perform well and how their overall content offering can be optimised.
Statements
Wazdan Commercial Director Bekki D’Agata highlighted Games Valley’s technology-first approach and its focus on helping operators extract greater value from their content.
She said the partnership provides another opportunity to expand Wazdan’s availability across a growing operator network.
Games Valley Highlights Innovation
Games Valley CEO Ariel Reem praised Wazdan’s reputation for player experience and innovation.
He said the addition strengthens the platform’s strategy of combining quality content with technology and data.
Wazdan Expansion
The partnership forms part of a broader international distribution strategy.
Throughout 2026, Wazdan has continued signing agreements with operators and aggregation platforms across regulated markets in Europe and the Americas.
Importance of Aggregators
Aggregation platforms have become a central route to market for iGaming suppliers.
They allow content providers to reach multiple operators through a single integration and simplify expansion across new markets and commercial networks.
Industry Context
Competition among suppliers is increasing the importance of combining content with analytics and management tools.
Operators want extensive portfolios but also technology that helps measure performance, personalise lobbies and optimise game selection.
Next Steps or Impact
Wazdan’s portfolio will become progressively available across Games Valley’s connected operator network.
For Wazdan, the deal creates an additional international distribution channel.
For Games Valley, the partnership expands its catalogue with recognised content while strengthening its technology- and data-led aggregation strategy.
Editó: @fonta
